MatchCraft’s Automated Responsive Search Ads
MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced it’s latest offering Automated Responsive Search Ads. MatchCraft’s Automated Responsive Search Ads feature was developed to streamline & automate the process of setting up and provisioning Google’s Responsive Search Ads (RSA) format.
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The Automated Responsive Search Ads feature utilizes proprietary MatchCraft technology that allows RSAs to be quickly created at scale, in MatchCraft’s adVantage™ platform, using headlines and descriptions from existing Enhanced Expanded Text Ads (EETAs). MatchCraft’s solution provides a library of EETAs in 23 languages providing an opportunity for automated multi-lingual campaigns. Since the process is completely automated, campaign managers can easily provision RSAs at scale for their advertisers’ campaigns.
MatchCraft’s reseller and agency partners can now efficiently offer Google’s latest ad tech to their advertisers and provide them with the benefits of increased relevance, improved performance, and wider reach potential reported with the use of RSAs. MatchCraft’s clients welcomed the Automated RSA feature with much excitement and to date, more than 30,000 RSAs have been provisioned using the Automated RSA feature.
The Automated RSA feature offers major time savings to MatchCraft’s reseller and agency clients as it enables them to automate the set-up, provisioning & ongoing management of RSAs. It also gives them the ability to implement RSAs for multiple advertiser campaigns in a scalable and efficient manner. Based on MatchCraft’s own testing, the Automated RSA feature saves campaign managers an average of 23.35 minutes per campaign.
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