SalesTech Star

Liberty Latin America Appoints Rocío Lorenzo As Chief Customer Officer

Liberty Latin America Ltd. (“Liberty Latin America” or the “Company”)announced today that Rocío Lorenzo will join the company as Senior Vice President and Chief Customer Officer, starting in August. Ms. Lorenzo was most recently a Partner and Managing Director at Boston Consulting Group (BCG) where she led the firm’s Telecommunications practice. Before joining BCG, Rocío worked for Siemens AG as a consultant. And in 2015, Rocío was named as a Top 25 female business leader by Handelsblatt, HuffPost, and Edition F.

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Balan Nair, CEO of Liberty Latin America, said, “I am so happy to have Rocío join our team. With her significant experience working in telecommunications and media, advising large companies on strategy development, and creating growth programs in marketing and sales, she will undoubtedly help us improve our customer experience and enhance the value we provide. Rocío shares our ambitions and commitment to growth, innovation, and operational excellence. And equally important, she fits our culture.”

Ms. Lorenzo will relocate to Liberty Latin America’s Operations Center in Panama where she will lead the company’s customer experience teams, including: Digital, Customer Care, and Commercial Programming.

Rocío Lorenzo commented, “I am excited to join Liberty Latin America. It’s a great company with a strong culture, and there is a huge opportunity in the region to differentiate ourselves on the connectivity, access, and service we provide to our customers. I look forward to working with Balan and the entire team on this journey.”

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