Kameleoon announced a major update to its personalization and A/B testing platform, reinforcing its position as the best-performing optimization tool on the market. This update follows substantial recent advances with new features aimed at developers, alongside the ability to handle the restrictions imposed by the latest Apple Intelligent Tracking Prevention (ITP) 2.3 update.
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Central to the new release is a switch from JavaScript to TypeScript within its engine code, which has also been substantially rewritten. This means that the scripts deployed on visitor devices by sites using Kameleoon to deliver testing and personalization are now 30% smaller, at 30.7KB – under half the size of some rivals. This improves execution speed and the visitor experience, enabling brands to deliver seamless personalization and testing without any performance impact on visitors.
Designed for enterprise applications, TypeScript is an open-source programming language that adds functionality to JavaScript. TypeScript programs compile to JavaScript for both client-side and server-side execution. Moving to TypeScript increases the robustness of Kameleoon’s code, reduces development time and makes it easier to add custom developments for clients.
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“At Kameleoon we are dedicated to ensuring our clients can deliver the most powerful personalization and testing programs to benefit the user experience, engagement and conversions,” said Frédéric De Todaro, Chief Product Officer, Kameleoon. “Our latest upgrades further improve our market-leading performance and functionality, helping our clients benefit when putting personalization and experimentation at the heart of their digital strategies.”
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