InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS).
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The acquisition brings together a complementary portfolio of award-winning, high-performance marketing solutions, built upon permission-based location and item-level transaction data. Marketers will now have access to an omnichannel platform that includes location and transactional audiences; GeoLink self-service marketing with real-time Moments; Location Conversion Index (LCI) attribution; and a robust set of advanced analytics — all via one partner.
Through the acquisition, InMarket becomes the only company to have its marketing suite, including its audiences, reach and visit quality, certified and validated by independent third parties such as Location Sciences and Comscore. The combined platform is supported by more than two dozen patents, and is currently available through more than 550 partners. Together, more than 2,000 brands, agencies, publishers and platforms have leveraged InMarket and NinthDecimal solutions to date.
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“I’m incredibly proud of the amazing accomplishments of the NinthDecimal team over the years, and our ability to set the standard for location attribution and innovation across the industry,” said Michael Fordyce, CEO of NinthDecimal. “InMarket’s undeniable momentum and results-driven, real time platform are setting the standard for how marketers can drive return on ad spend and create great user experiences. This transaction provides leading brands and agencies access to a comprehensive, best-of-breed platform that moves beyond vanity metrics and delivers data-driven results.”
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