SalesTech Star

Digital Remedy Divests Direct Response Division to Perform[cb], Doubles-Down on Developing NextGen Digital Marketing Products to Drive Customer Growth

After Long-time Partnership, Perform[cb] Provides Ideal Home to Grow Direct Response Solution, Allowing Digital Remedy to Focus on Flip, AdReady+, and More

Digital Remedy, the leader in data-powered technology and services for marketers, announced the sale of its direct response division to Perform, a powerhouse in performance marketing, specializing in cost-per-acquisition solutions. The deal comes after decades of strategic partnership between the two companies and provides a mutually beneficial opportunity for both to expand their product portfolios and enhance their customer service solutions.

Read More: Prime And Synerzip Join Hands To Accelerate Digital Transformation

For Digital Remedy, divesting its direct response division will allow the company to focus on its innovative media execution products that streamline planning, execution, and reporting. In the coming year, the company already plans to build out new features and provide more hands-on services to help independent agencies and organizations that need digital marketing support grow their business.

“Perform[cb] has been a trusted partner for over 20 years and they’re hands-down the industry leader in the performance marketing space,” said Digital Remedy CEO Mike Seiman. “This arrangement ensures our direct response customers are in the best possible hands with a company that will grow and expand that offering, while giving us an opportunity to focus more on our Flip, AdReady+, and other digital execution products yet to come.”

Read More: Coralogix Partners With Webinfinity To Build Solid Foundation For Robust Partner Engagement Program

With more than 20 years of experience in affiliate marketing, and recognized as the #1 performance network worldwide since 2015, Perform[cb] is best known for its tenured account management, proprietary technology, and unmatched compliance standards. Perform[cb] offers tailored strategies to meet clients’ customer acquisition goals on a pay-per-performance model.

Along with transitioning the product itself, key members of Digital Remedy’s direct response team in New York and New Orleans will also join Perform[cb], and the two companies will remain strategic partners throughout and beyond the transition.

“This is an outstanding opportunity for us to expand our direct response capabilities with pay-per-call and media buying solutions that complement our expertise and give our customers access to an exceptional variety of distribution channels,” said Perform[cb] CEO Erin Cigich. “We’re very excited to welcome members of the Digital Remedy team and to put these solutions to work to benefit our clients.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.