BROADBEAM OPTICS™ uses Analytics to Drive Down Impression Costs and Increase Efficiency and Quality
Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, today announced the launch of Broadbeam Optics™. This proprietary platform uses buy-side analytics to leverage data and technology to drive down impression costs. The Optics by Broadbeam™ algorithm identifies opportunities for buyers to optimize spending and improves target audience impression efficiency and placement quality.
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“We are excited to unveil Broadbeam Optics™, a one-of-a-kind technology platform as yet another option we can lean into when working with clients to provide the most efficient media buys,” said Alex Sapoznikov, Executive Vice President, Analytics and Data Strategy, Broadbeam Media. “Broadbeam Optics™ enables our client teams to make faster and smarter buying decisions by instantly accessing the most current and thorough consumer, ratings and performance data.”
The Optics by Broadbeam™ algorithm is fully customizable by weighting client-specific goals across key factors including:
Quality
Efficiency
Response
Velocity
Potential
“As marketers who turn insights into action, we are excited to work with Broadbeam Media leveraging the power of this new system to get more value out of our media,” said Andy Dischmann, Founder and Chief Strategy Officer at One Partners, “As media gets more complicated and more expensive, Broadbeam Optics™ helps us get more for less.”
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