ASEE Streamlines Sales Workflows with Creatio
A top player in banking sets out on a journey of continuous transformation and innovation.
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, shares the success story of its customer ASEE (Asseco SEE). The largest operator in South-Eastern Europe in terms of revenue derived from sales of its software and services, and a top player in banking, embarked on a journey of continuous sales transformation with Creatio and today is ready to reveal the details.
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ASEE is part of Asseco Group, one of the top ten software vendors in Europe, which offers comprehensive, proprietary IT solutions for all sectors of the economy. It operates in most European countries, Israel, USA, Africa, Japan, and Canada, and is listed on the Warsaw Stock Exchange, Tel Aviv Stock Exchange and American NASDAQ Global Markets. Asseco Group is rapidly scaling and investing in new businesses and technologies.
One of the key focuses for the organization was to embed their complex, growing ecosystem into a unified platform. ASEE had a legacy on-site solution in place provided by a well-known CRM market player. They switched to Creatio’s no-code platform to automate industry workflows and CRM as a more agile and advanced solution to minimize development efforts and easily scale.
“We were looking for an easy-to-adopt solution that doesn’t rely heavily on developers and can be further adjusted as we grow. With the legacy system, we practically had to rewrite the code to change one small element. If we decided to improve what we had before, it wouldn’t take a few months, it would take a few years,” commented Tomasz Ciborek, Group Sales Operations Director at ASEE.
Creatio’s partner Optingo took over the project implementation and delivery.
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