Alida (formerly Vision Critical), creator of the world’s first CXM (Customer Experience Management) & Insights Platform, today delivered its Winter 2021 release, bringing to market new and enhanced products that were developed with direct feedback from their customers. Released today is a new video survey product, Alida Video, a Financial Services Industry solution and 12 new features to the Alida CXM & Insights Platform.
Introducing Alida Video
The new Alida Video product helps brands harness video to amplify their customers’ voices as a source of truth to create understanding, empathy, and connection with their customers. With Alida Video, brands can easily capture customer-recorded video feedback, uncover authentic, deep insights, and inform stakeholders and decision makers at the speed of business, all in a unified platform.
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“In today’s global climate, video has become an integral mode of communication to engage and connect with people. It is imperative that brands use it to humanize their customers’ emotions and glean accurate context, to put insights into action and build a great customer experience,” said Riaz Raihan, President of Products & Engineering at Alida. “We are thrilled to provide our clients with the added value of video to deeply understand and analyze their customers by hearing and seeing them talk directly.”
Uncover Customer Truth with Deep Insights and Broad Feedback
The Winter 2021 product release delivers several enhancements to Alida Sparq (deep insights) and Alida Surveys (broad feedback), core products within the CXM & Insights Platform:
- Hub Newsletter Redesign for brands to better engage their Alida Sparq insight community members and stakeholders with more visual and content-rich newsletters
- Quotas for administrators to control the number of responses to a survey or a set of questions
- Mobile Survey Image Enhancements to improve the respondent experience
- Recodes & Rollups as an Early Access Program (EAP) for users to create new custom variables based on a dataset and analyze data from a different view
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