Why Should Retailers Connect In-Store and Online Experiences?

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By STS Staff Writer On Nov 19, 2021

Consumers are choosing to purchase both through online and offline shopping methods today. This multiple-channel purchasing increases the lifetime value to 30% compared with purchasers who decide to have deals with one particular medium of purchase. Since customers seek super good shopping experiences, any shopping channel providing them the necessary values and comfort seems preferable. Nowadays, it’s possible to shift your core customers from online to offline and vice versa only by connecting your in-store experience with your online sales strategy.

Benefits of Connecting In-Store and Online Experiences

This is essential for all types of sellers, including retailers and online sellers. If you are a traditional retailer, all you need is to build a solid online platform, and in case you are an online business executive, it will be easier for you to set a physical location expanding your products and services. In both situations, you must create a good and impressive look towards your company or business ideas providing the customers best services and experiences.

Here you will find some interesting facts about connecting your in-store and online experiences.

Benefits of connecting your In-Store and Online Experiences

Examples of How Top Brands do it

Paving the way for a continuous journey

Most of the top brands create a strong connection between on store and online shopping by paving the way for a continuous journey. Most try to merge both the shopping experience from online and offline rather than segregating both. As Hershey’s Doug Stratton said, “There is no online, and there is no offline, and If you think about these businesses as binary choices, then you completely miss the point in regards to digital.” This sort of strategy goes with many top brand companies. Even brands like Coca-Cola are striving effortfully to bridge a strong path between traditional retail and digital. They move this way to give their customers a good purchasing experience and remove all sorts of hindrances between in-store and online shopping.

Engaging Consumers

Another most exciting thing most brands do is that they get their customers engaged with their digital team. For instance, brands like Nestle Waters decided to conduct an event named “Summer Slam” to engage their consumers with online purchasing platforms by requesting them to get with their social media like Twitter and Instagram. Still, few more brands provide digital coupons on purchasing that would increase their sales and purchases more widely.

Data Optimization

By collecting consumers’ and clients’ data, most brand companies use these sorts of data to create tailored, personalized campaigns. Most brands connect with the consumers digitally using these sorts of personal information like mobile numbers and email. Many retailers and brands are engaging through mobile offers and mails to bring a more comfortable store purchasing and online shopping.

RetailTech Software

RetailTech software is essential for any retailer or online seller to frame their business. It’s easy for anyone to have ongoing management over their business, from purchasing to selling and profiting. You can also refer to this software as Retail Management Software, where you can manage any shopping channel from retail to online purchase.

iQmetrix

Being an IT-based service company, iQmetrix holds its best Cloud-based point of sake (POS), the RQ. This RQ provides solutions for all sorts of retail management from any location. Essential and notable features with RQ are Mobile POS, CRM, advanced inventory management, HR, etc.

Chain Drive

Chain Drive is great for retailers, wholesalers, and e-tailers. This omnichannel retail management is best with providing required solutions for Apparel, footwear, jewel set, home goods, sports requirements, and specialty retailers. Notable features with Chain Drive include merchandising, inventory management, fulfillment of wen order, CRM, warehouse, and financial management, and point of sale.

Retail Pro

The important features of consideration with this special retail management software are POS, inventory management, customer management, replenishment, KPI reporting capabilities, and back office. You can easily adjust the Retail Pro tool to your workflow, Branding, and business requirements, and with this software, you can easily switch across data fragmentation. With Retail Pro software, you can connect with third-party solutions like ERP, CRM, HR systems, etc.

Springboard Retail

This is a cloud-hosted point of sale and retail management software that is straightforward to handle, increasing the efficiency and sales of the product or services. Notable features include minute inventory monitoring, extensive reporting, etc.

It’s becoming essential for everyone to connect their in-store shopping experience to an online shopping experience that helps increase their sales and retain their customer. Many top brands move through this idea by engaging their customers with multiple digital platforms.