Virtual Meeting Tools – How They Benefit B2B Sales Teams

Virtual meetings are meetings that take place over the internet using video conferencing or other communication technologies. They have become increasingly popular in recent years, particularly with the rise of remote work and the need for teams to collaborate across different locations.

The use of virtual meeting tools is important to join and host online meetings. Asynchronous status updates, webinars, video chats, conferences, and other events may be part of these set ups. If numerous people must communicate but are unable to meet face-to-face, they can use some type of online meeting service to enable them.

What are virtual meeting tools?

A virtual tool is any software or application that allows users to connect and collaborate remotely. There are many different types of virtual tools, but some of the most common are online meeting tools, video conferencing tools, and messaging tools. Tools for virtual communication provide platforms for, in order to

• bridge the gap between conventional offices and remote workplaces;
• In-person communication
• working together as a team on tasks and projects
• exchanging project files and other pertinent information

How do sales and marketing teams benefit from virtual meeting tools?

Sales and marketing teams have a lot of work to do to be successful in their goals and meetings ROI. Fortunately, technology has made it possible for them to be more productive and efficient. These tools may allow them to operate more productively, access a larger audience, and interact with clients and prospects in fresh and creative ways. It offers benefits like:

• Increased reach and access: Virtual tools enable sales and marketing teams to reach a wider audience, regardless of their location. This can be especially beneficial for companies looking to expand their customer base in different regions or countries.
• Improved collaboration: Virtual tools allow teams to collaborate more easily and effectively, even if they are working remotely or in different locations. This can help to streamline processes, reduce delays, and improve overall productivity.
• Cost saving: Virtual tools can help to reduce costs associated with travel and in-person meetings, as well as the need for physical office space. This can be particularly beneficial for smaller companies with limited budgets.
• Enhanced customer engagement: Virtual tools such as webinars, virtual events, and video conferencing can help sales and marketing teams engage with customers and prospects in new and innovative ways. These tools can be used to showcase products and services, provide demos and tutorials, and answer customer questions in real time.
• Improved analytics and data tracking: Virtual tools often provide detailed analytics and data tracking capabilities, allowing sales and marketing teams to measure the effectiveness of their campaigns and make data-driven decisions to optimize their strategies.

Read More: SalesTechStar Interview with Jonathan Lister, COO at Vidyard

How do virtual tools improve sales team productivity and marketing efficiency?

Virtual tools can improve sales team productivity and marketing efficiency in a number of ways. For example, online meeting tools can help sales teams stay organized and on track by allowing them to schedule and manage meetings online. Video conferencing tools can help marketing teams collaborate and brainstorm more effectively by allowing them to share ideas and brainstorm face-to-face. And messaging tools can help marketing teams communicate more effectively with customers by providing a single platform for all communications.

Overall, virtual tools can help sales teams and marketing teams work more efficiently and effectively. By using virtual tools, teams can save time and money, and improve their overall productivity. The productivity is improved in the following ways:

• Enables you to be seen where your potential customers are looking: The fact that a virtual strategy concentrates your presence in the channels where your potential clients are already seeking business insight and help may be the single most significant advantage of the strategy. When they have a business issue, most prospective clients will look online first since it is the easiest and most efficient course of action. If people find your useful material there, they’ll know you’re the right person to help them.
• No boundaries based on location: You are reachable 24/7 and wherever in the world since you have a virtual presence. All of a sudden, being in a remote area is no longer a barrier to providing your services to customers everywhere.
• You can quickly show off your knowledge: It might be difficult to demonstrate your competence since it is unseen. You can’t tell if someone is knowledgeable just by looking at them. So how can you draw attention to your expertise? Making it concrete—by penning a thought-provoking blog piece or hosting a beneficial webinar—is how you do this. A virtual webinar may be viewed repeatedly, in contrast to a typical face-to-face educational session that only occurs once and is only watched by a small audience. Your audience’s size has significantly increased.
• Saves both money and time: Virtual marketing is nearly always less expensive and time-consuming than the conventional options. Most travel has been scaled back or stopped. Spend 20 minutes on social media rather than two or three hours at a live networking event. So, it is not surprising that businesses that produce more of their business online are more successful.
• Services may be branded and bundled: It makes sense to provide services in branded bundles given that you have access to a huge pool of potential customers. Not every prospective customer will be a suitable fit for your package of branded services. That, however, is not an issue. You may tailor your content and marketing plan to draw in prospects who are the best fit for your service since you have access to such a large pool of potential customers. And because they are specifically seeking for what you have to offer, those you do manage to get in will be considerably simpler to convert into customers.

Sales teams and marketers are always looking for new and innovative ways to reach their target audiences. In today’s digital age, that often means using virtual tools and platforms. There are a number of different tools and platforms that can be used in a virtual setting. Some of the most popular ones include social media platforms like Facebook and Twitter, as well as virtual meeting platforms like Skype and Zoom. These platforms allow sales teams and marketers to connect with their target audiences in a more interactive way, which can lead to better results.

Virtual tools can also be used to create content. For example, social media platforms can be used to share blog posts, and virtual meeting platforms can be used to create videos. This content can then be used to attract new leads and customers.

Overall, virtual tools offer sales teams and marketers a number of advantages. They allow teams to connect with their target audiences in a more interactive way, and they also provide a way to create content that can be used to attract new leads and customers.

How can virtual tools help sales teams and marketers achieve their goals?

Sales teams and marketers have long used virtual tools to help them achieve their goals. Virtual meeting tools can help sales teams keep track of their leads and prospects, and help marketers create and track their marketing campaigns.

Virtual meeting tools can also help sales teams and marketers to more efficiently and effectively communicate with their customers and clients. Illustratively, virtual meeting tools can help sales teams to quickly and easily send proposals and quotes to their customers, and help marketers to quickly and easily create and send email marketing campaigns.

These tools can also help sales teams and marketers to better understand their customers and clients. Take as an instance, virtual meeting tools can help sales teams to track what products and services their customers are interested in and help marketers to track what types of content their customers are engaging with.

Overall, virtual meeting tools can help sales teams and marketers to achieve their goals more efficiently and effectively.

Growth and Statistics around Virtual Meeting Tools:

Due to the rising popularity of remote work and the demand for virtual communication and collaboration tools, the market for virtual meeting tools has seen rapid expansion in recent years. The following growth and statistics concern virtual meeting software:

The global market for virtual meeting software is anticipated to reach $41.58 billion by 2026, expanding at a compound yearly growth rate (CAGR) of 11.1% from 2021 to 2026, according to a report by Research and Markets.

In a Gartner survey that was done in 2021, 82% of participants said their companies planned to allow employees to work remotely at least some of the time post-pandemic, underscoring the continued significance of virtual meeting tools.

The demand for its video conferencing software led to a 355% increase in income for Zoom, one of the most popular virtual meeting tools, in Q2 2020 as compared to the same time in 2019.

A survey by Intermedia in 2020 revealed that 57% of organizations used video conferencing solutions every day, up from 31% prior to the epidemic.

As of October 2021, Microsoft Teams reported having more than 115 million daily active users, up from 75 million in April 2020.

These numbers show how popular virtual meeting technologies have become in recent years due to the growing demand for remote communication and collaboration capabilities in an increasingly digital society.

Read More: ICM in recessionary times

Some of the Best Virtual Meeting SaaS Tools:

Virtual meetings can be held using a variety of tools, such as Zoom, Microsoft Teams, Google Meet, and Skype. These SaaS tools used for virtual meetings allow participants to see and hear each other in real-time, share documents and screens, and collaborate on projects.

To ensure successful virtual meetings, it’s important to prepare in advance by testing the technology, setting clear objectives and agendas, and establishing guidelines for communication and collaboration.

1. ClickUp:

ClickUp is a well-known SaaS solution employed by businesses of all kinds, from solo entrepreneurs to large teams, and it features the best project management software on the market. Using this cloud-based platform, teams of any size can collaborate and save time. It is the ultimate productivity software that facilitates the integration of work from several apps into a dynamic platform.

It is a web-based application that allows users to organize tasks, projects, and workflows. ClickUp offers a range of features, including task management, project tracking, time tracking, calendars, goal tracking, and collaboration tools. It is designed to help teams manage projects more efficiently and improve productivity. ClickUp is available on a subscription basis, with different pricing tiers depending on the features and functionality needed by the user.

Teams from all industries rely on ClickUp to make their meetings incredibly productive, effective, and organized since it has customizable capabilities and an intuitive user interface. ClickUp is the best software for running meetings from beginning to end, whether you’re taking notes in the ClickUp docs, managing your schedule in the calendar view, or giving team feedback.

Collaboration is a feature that fosters multifaceted connections between teams and holds memes accountable for the actions outlined in brainstorming session action items. To assist the team in fully utilizing the features, ClickUp also has a sizable library of adaptable templates for use cases that also involve meeting management. Around 1000 work tools that ClickUp integrates with help to streamline processes, such as the integration of Zoon to enter and summarise the meeting directly from the ClickUp task, are just one instance.

2. Skype

Skype is a video and audio communication platform that has been around for many years, making it a popular choice for virtual meetings, interviews, and webinars. It is a simple and user-friendly platform that allows for easy connection and communication with other users.

Skype offers several features that make it useful for virtual meetings. Its screen-sharing feature enables participants to share their screens for presentations, demonstrations, or any other need that requires displaying content to other participants. Additionally, Skype offers a chat function, allowing for participants to communicate through text during the meeting. Skype also offers the ability to record meetings for later use or sharing with participants who were not able to attend. The platform also allows users to make voice-only calls, making it a flexible tool for remote communication.

Skype has also been integrated with Microsoft Teams, which expands its capabilities and makes it even more useful for remote teams. Its integration with Microsoft Office tools, such as PowerPoint and Excel, enables participants to collaborate on documents and presentations in real time during the meeting.

3. Slack

Slack is a cloud-based messaging platform designed to streamline communication and collaboration among teams, whether they are working remotely or in the office. Although it is primarily a messaging platform, it offers a range of features that make it an effective tool for virtual meetings and collaboration.

Slack offers a range of channels that users can use to communicate with their team members, such as private channels, public channels, and direct messaging. This makes it easy to organize discussions and collaborate effectively, even when team members are working remotely. One of the key advantages of Slack is its ability to integrate with a range of other tools and platforms, such as Google Drive, Trello, and Asana. This enables users to share files and collaborate on projects more effectively.

Slack also offers the ability to make audio and video calls, making it a suitable platform for virtual meetings. The platform also offers screen sharing, which is useful for sharing presentations or demonstrating software to team members.

4. BlueJeans

BlueJeans is a virtual meeting platform that offers a range of features and tools for remote communication and collaboration. It is a popular choice for businesses, educational institutions, and other organizations, offering reliable and secure communication for teams and participants.

One of the key advantages of BlueJeans is its ability to host large-scale virtual events, such as webinars and conferences, with up to 50,000 participants. The platform also offers screen sharing, file sharing, and real-time chat to enhance collaboration and communication during meetings.

BlueJeans offers high-quality video conferencing and audio calling capabilities, making it easy for participants to communicate effectively. The platform is also highly secure, with end-to-end encryption and compliance with industry standards to protect against cyber threats and other security risks. BlueJeans also offers a range of integrations with other productivity tools and platforms, such as Microsoft Teams, Slack, and Trello. This enables users to seamlessly switch between applications and collaborate more effectively.

5. Cisco Webex

Cisco Webex is a virtual meeting platform that offers a range of tools and features for remote communication and collaboration. It is a popular choice for businesses, educational institutions, and other organizations, offering reliable and secure communication for teams and participants.

One of the key advantages of Cisco Webex is its ability to host large-scale virtual events, such as webinars and conferences. The platform can support up to 100,000 participants, making it an ideal choice for hosting online events and presentations.

Cisco Webex also offers a range of features to enhance collaboration, such as screen sharing, file sharing, and real-time chat. Additionally, the platform offers video conferencing and audio calling, making it easy for participants to communicate effectively during the meeting.The platform is also highly secure, with a range of measures in place to protect against cyber threats and other security risks. These measures include end-to-end encryption, compliance with industry standards, and the ability to restrict access to meetings and events.

6. Google Meet

Google Meet is a video conferencing platform that allows users to connect with others for virtual meetings, webinars, and other online events. It is part of the Google Workspace suite of collaboration tools, making it a popular choice for businesses and educational institutions.

One of the key advantages of Google Meet is its integration with other Google tools, such as Google Calendar and Google Drive. This makes it easy to schedule meetings, share documents, and collaborate on projects within the platform. Additionally, Google Meet offers screen-sharing and recording features, which are essential for virtual meetings and presentations.

Google Meet also offers real-time captioning and translation features, which can enhance accessibility and enable more inclusive meetings. The platform’s simple and intuitive interface makes it easy for users to join meetings, even without a Google account. Google Meet has robust security and privacy features, such as two-factor authentication, end-to-end encryption, and compliance with industry standards. Additionally, the platform has implemented a range of measures to prevent “Zoom bombing” and other forms of online harassment.

7. GoToMeeting

GoToMeeting is a video conferencing platform that allows users to connect with others for virtual meetings, webinars, and online events. It is a popular choice for businesses and remote teams, as it offers a range of features and tools to enable effective collaboration and communication.

One of the main advantages of GoToMeeting is its easy-to-use interface, which makes it simple for participants to join meetings and navigate the platform. The platform offers a range of features, including screen sharing, video conferencing, and audio calls, which are essential for effective virtual meetings. GoToMeeting also offers the ability to record meetings, which is useful for sharing with participants who were unable to attend or for later review. Additionally, the platform offers real-time chat and collaboration tools, making it easy for participants to communicate and work together during the meeting.

GoToMeeting has robust security and privacy features, such as end-to-end encryption, password protection, and compliance with industry standards. The platform also offers advanced features such as the ability to restrict access to meetings, which is useful for ensuring that only authorized participants can join.

8. Zoom

Zoom is a video conferencing platform that enables users to host online conferences with several attendees. It has options like breakout rooms, recording, and screen sharing. It is a popular option for online conferences, webinars, and virtual meets.

It is a video conferencing software that allows screen sharing, recording, and breakout rooms are just a few of the features that make it simple to organize meetings with participants who are located remotely.

One of the key advantages of Zoom is its ease of use. Participants can join a meeting with a simple link, without needing to download any software or create an account. The platform is available on a variety of devices, including desktop and mobile, making it accessible for participants who may be working from different locations.

Zoom’s video and audio quality is generally high, which is essential for effective communication and collaboration during virtual meetings. It also offers virtual backgrounds, touch-up appearance, and video filters, which can enhance the overall experience and help participants feel more comfortable on camera.

9. Microsoft Teams

Microsoft Teams is a chat-based communication and collaboration platform that offers a range of tools for virtual meetings and online collaboration. It allows users to chat, make audio and video calls, share files and work collaboratively in real time, making it a popular choice for remote teams.

One of the main advantages of Microsoft Teams is its integration with other Microsoft Office tools. This means that users can easily share documents and files within a virtual meeting, and work together on projects seamlessly. The platform also offers video conferencing and screen-sharing features, which are essential for effective virtual meetings.

Microsoft Teams also offers a range of tools for collaboration, including the ability to co-author documents in real-time, and access to a shared whiteboard for brainstorming and ideation. Additionally, users can create channels for different topics or teams, making it easy to organize and manage projects.

10. Trello

Trello is a project management and collaboration tool that is designed to help teams organize and prioritize their work. While it is not a traditional virtual meeting platform, it can be used effectively for virtual meetings in certain situations.

Trello’s boards and cards provide a flexible way to organize tasks, projects, and other work items, and can be used to create agendas for virtual meetings. Team members can collaborate on these boards and cards in real time, even when they are working remotely. Trello also offers a range of integrations with other tools and platforms, such as Slack, Google Drive, and Dropbox. This enables users to share files and collaborate more effectively.

Trello’s flexibility and the visual interface can be useful for brainstorming and collaborative ideation, which can be valuable during virtual meetings. The platform’s checklists and due dates can help keep virtual meetings organized and on track, and its commenting and tagging features can facilitate collaboration among team members.

11. Asana

Asana is a project management and collaboration tool that is designed to help teams organize, track, and manage their work. While it is not a traditional virtual meeting platform, it can be used effectively for virtual meetings in certain situations. Asana’s task management and project tracking features can be useful for planning and organizing virtual meetings. Team members can create tasks and assign them to specific team members, set deadlines and reminders, and communicate with each other within the platform.

Asana also offers a range of integrations with other tools and platforms, such as Slack, Google Drive, and Dropbox. This enables users to share files and collaborate more effectively. Asana’s communication features, including comments and notifications, can be used to facilitate real-time collaboration and discussion during virtual meetings. The platform’s checklists and progress tracking can help keep virtual meetings organized and on track.

To summarize, there are many other virtual meeting tools available, each with its own set of features and benefits. The choice of a virtual meeting tool often depends on factors such as the size of the team, the nature of the work being done, and the budget available for the tool.

Conclusion:

It is difficult to predict exactly how long virtual meeting tools will remain popular and in use, as this will depend on a variety of factors such as changes in work and communication trends, technological advancements, and shifts in global events.

However, it is clear that the demand for virtual meeting tools is likely to remain high in the foreseeable future, as many businesses and organizations have embraced remote work and are likely to continue doing so, at least to some extent. This shift towards remote work and the increased reliance on virtual communication and collaboration is likely to drive continued growth in the market for virtual meeting tools.

In the future, we can expect virtual meeting tools to continue to evolve and improve, incorporating new features and functionality to better support remote work and collaboration. This may include advancements in areas such as artificial intelligence, virtual and augmented reality, and real-time translation and transcription. We can also expect greater integration between virtual meeting tools and other collaboration tools, such as project management software, file-sharing platforms, and team communication tools.

Overall, the future of virtual meeting tools is likely to be shaped by the ongoing need for remote communication and collaboration, as well as the continued development and adoption of new technologies that enhance the virtual meeting experience.