Using AI to Drive the Sales Experience in 2022
Harvard Business Review recently published a study, which suggested that companies using AI for sales were able to increase their leads by more than 50%.
But how does AI support sales?
You might hear that AI is the future of sales and salestech and it will rule the world. You may fantasize about AI bots performing sales functions that you used to do using affordable yet effective AI techniques. We are not there yet, as the current technology is not mature enough to bear all the burden, the AI tools users have at hand does not work to replace sales reps, but they aid and support sales reps to help automate repetitive tasks, prioritize important tasks, provide detailed analytics to team leaders and so on.
Some notable sales activities, which can be accomplished using AI are:
- Demand forecasting – Telling you what your customers want.
- Lead generation and Predictive lead scoring.
- Sales content personalization
- Automating sales activities such as sales data input automation, and sales reps’ suggestions.
- Price optimization and sales attribution etc.
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If you are planning to use AI to enhance the sales experience in 2022, try to take a cue from the following brands:
1. Amazon
A majority of the e-commerce users today scroll through amazon. One of the most breath-taking transformations the company brought was personalized shopping recommendations, and Amazon was the first e-commerce company to bring this concept to the fore.
Artificial intelligence played a significant role here and Amazon also uses AI to work on its dynamic pricing. This elicits reducing prices to grab more sales and increased prices when the demand is high.
Besides the online world, Amazon has its physical stores in Seattle, Chicago, and San Francisco, all of which are powered by AI cameras and sensors.
2. Starbucks
The coffee giant started using AI to enhance its brand value in 2016. As personalization has always remained at the core of Starbucks, and now with the help of AI, Starbucks uses its loyalty card and mobile app to know which customer has purchased what at which store. The company uses predictive analysis to interact with its customers through personalized marketing messages, which include product recommendations, offers running at the nearest store, and so on.
3. Nike
The giant sports brand has embraced the state-of-the-art technology very well. Nike was one of the pioneers in the sports industry to start with smart fitness gadgets back in 2006. The brand has always been known for its innovation in marketing. Right from letting their customers design their sneakers virtually to acquiring the body scanning firm Intervex, Nike is leveraging the power of AI everywhere only to offer better UX to its customers.
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How do you automate your sales with the right AI tools? Look at some of the top AI-based sales tools that can help:
1. HubSpot Sales Hub
HubSpot Sales Hub is a powerful CRM including everything your sales team may need. Right from top-class sales engagement tools, CPQ functionality, robust sales analytics, to customer data tools, HubSpot has everything to improve your sales.
2. ZoomInfo
ZoomInfo is known to have the most comprehensive business database with the latest technology to level up your marketing-sales game. Right from offering you a 360-degree view of customers, prospects, and opportunities, to offering robust integrations and features, ZoomInfo can seamlessly add value to your tech ecosystem.
3. Dooly
Worried about your revenue goals? Dooly can help.
The tool offers a connected workspace and makes it effortless to share sensitive information with people who are required to have it. Top revenue teams including BigCommerce, Asana, and Intercom use Dooly to collaborate with everyone on a single platform leveraging AI and machine learning.
4. Troops
Troops is a SaaS platform designed for human minds. As a revenue management platform, it can become a central nervous system for your sales and marketing teams who needs to deliver the right information to the right people at the right time. With Troops at hand, your revenue team will not miss a single customer or prospect signal, which allows them to take rapid action.
