According to a recent survey, 68 percent of all salespersons describe their lifestyle as challenging, and only 19 percent work 31-40 hours per week. Since the ultimate responsibility to bring in revenue and profit lie on salespeople, sales is one of the most tiring and challenging jobs in the B2B industry.
Building Innovative Sales Technologies…
Product developers invest time, effort, and talent tinkering with a product to make it more valuable. Marketers devise the perfect campaign to improve its visibility and appeal. But, all of this falls flat if the product doesn’t sell!
Some of the Top SalesTech Tools to Consider in 2020
After analyzing the sales software solutions in use by B2B enterprises, we compiled a list of the most popular ones.
Read More: Top SalesTech News Of The Week – 16th December 2019
Top Lead Generation Tools for B2B Businesses
OptinMoster is an online B2B lead generation software that seamlessly integrates with all email marketing tools and CRM solutions making it effortless to capture and manage leads. Wholesale Suite attracts 6500 qualified leads every year with OptinMonster by combining two-step opt-ins with regular split-testing, a built-in feature in OptinMonster.
OptinMonster tool is used by Snack Nation, Harvard University, McAfee, Capterra, Pinterest, Trip Advisor, and many more businesses for lead generation through their websites.
HubSpot CRM has been hailed as an essential tool for inbound marketing. The HubSpot CRM is an easy-to-use platform for anyone just starting with new lead management activities. HubSpot organizes data from across your communications and classifies it into contact and company profiles.
Additionally, HubSpot Sales Hub comes with meeting scheduling features, email automation, and email tracking to help reduce friction between Marketing and Sales and enable the efforts of sales teams.
Leading businesses using HubSpot include Wistia, Classpass, VMware, Atlassian, G2 crowd, and Purple.
Top Sales Analytics Solutions
6sense makes ABM or account-based marketing even more powerful with their advanced artificial intelligence features. 6sense helps salespeople make sense out of the anonymous, fragmented data pertaining to the buying journey that happens in the dark on the internet.
This account-based orchestration tool is leveraged by Dell, Qlik, PGi, Cisco, Zendesk, Sumologic, and many more global brands.
Tableau is another sales analytics and intelligence platform that helps sales teams derive actionable value out of their data. Available for both individuals and organizations, the tool enables embedded analytics for a more data-driven sales team.
Lufthansa used Tableau to increase efficiency by 30 percent, gain flexibility, and departmental autonomy. PepsiCo cut their analysis time by up to 90 percent using Tableau and Trifacta.
Top Email Marketing Solutions
Constant Contact makes powerful email marketing easy. The tool comes with an editor to seamlessly customize email templates and make them look great across devices. Sales and lead generation automation capabilities in Constant Contact help build better customer relationships.
MailChimp is one of the most popular email marketing solutions today with an intuitive, drag-and-drop email builder. Salespersons can design a landing page, build a website, or simply create an email to get more leads and opt-ins.
MailChimp is used by East Fork, Fader, Sweat, and other large brands for their email marketing initiatives.
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Top Communication and Conferencing Tools
Zoom facilitates sales reps with all tools to conduct remote meetings and discovery calls while streamlining the communication process. Zoom offers audio calling, video calling, and screen-sharing capabilities that enable a fully-rounded conversation.
The sophisticated conferencing and interaction tool was included as a leader in Gartner’s Magic Quadrant for Meeting Solutions in August 2019 and is used by the likes of Dropbox, WesternUnion, Slack, Atlassian, Zendesk, Uber, Nasdaq, GoDaddy, and more.
Skype has been the leader in videoconferencing for over 15 years. A few of its standout features include screen sharing and live audio subtitles, besides video conferencing, audio calling, and chat and presentation options.
Skype for Business comes with even more powerful collaboration functions such as whiteboard, polling options, Q&A, and built-in IM for real-time collaboration with up to 250 people. Here are a few wonderful stories of people using Skype all over the world and the top news about developments in the platform.
A Thing or Two to Keep in Mind
To generate more SQLs and convert them easily, you need certain solutions in your arsenal. As a B2B business, these are some of the sales technologies that can help you create a consistent stream of revenue and pipeline.
Today, sales teams have much more than their talent to close deals. They have tools and software solutions for every part of the sales process right from email tracking, follow-up scheduling, and support to lead intelligence and sales forecasting.
These software tools reduce the cognitive workload of sales representatives to identify, capture, and retain customers. By cutting down on repetitive tasks through automation, sales teams can be better focused on offering an exclusive customer experience and working toward a more collective organizational goal.
MarTech/SalesTech is a Blurring Line Today
While B2B Marketing and Sales teams today often feel like the line between sales tech and martech is blurring, remember that the key point to always remember lies in choosing the right martech/salestech stack that enables the efforts and goals of both Marketing and Sales!
Read More: Control Data Decay To Enhance Your Sales Efficiency
