Unbounce Partners with Zapier to Offer Instant In-App Integrations

Joining the likes of Facebook and Trello, Unbounce is one of the first companies to offer in-app integrations powered by Zapier making workflows more efficient, and driving higher-performing marketing campaigns

Unbounce, the leading landing page and conversion tools platform used by marketers and agencies, today announced a partnership with Zapier, the largest workplace automation platform connecting 900+ apps, that will help marketers and agencies automate their workflows, level-up their lead generation efforts, and save time. Unbounce’s Zapier integration is unique as it allows users to connect to more than 60 applications directly inside the Unbounce platform, including Slack, Zendesk, Intercom, Pardot, Autopilot, and others, and gives users a way to send leads collected in Unbounce to over 900 applications connected through Zapier.

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On the heels of Zapier’s Partner API, the launch of Unbounce’s Zapier integration, gives Unbounce users the ability to seamlessly and intelligently move information between their Unbounce landing pages, overlays and sticky bars, and their favorite marketing tools — all while saving time, maintaining the same look and feel and without support from IT.

“This partnership is an exciting milestone for Unbounce and brings us closer to fulfilling our mission of offering marketers the very best conversion tools on earth. Turnkey lead generation tools connected to applications create innovative workflows, and give marketers a strategic advantage,” says Jeremy Wallace, CMO of Unbounce. “Marketers and agencies can now instantly integrate their Unbounce landing pages with hundreds of popular marketing tools and web applications – all within the same platform and without IT support.”

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Among many other tasks designed to solve key marketing pain points and improve the efficiency and performance of marketers’ lead generation efforts overall, the Unbounce and Zapier integration enables marketers to:

• Quickly set-up integrations between apps in complete marketing stack without help from IT
• Optimize lead generation with efficient testing of different tool combinations/integrations in the marketing stack
• Leverages best integrations of existing tools + marketing stack to reduce CPL and increase ROI
• Automatically share leads from different apps in a single platform for co-marketing campaigns
• Trigger different actions based on type of lead (trash vs send away)
• Send specific leads to customized nurture campaigns based on their attributes
• Auto-schedule meetings with leads (product demos/1:1s)
• Integrate easily with other CRMs (UTiger/Dynamic)

“Marketers can seamlessly and instantly connect to their most loved app integrations with Zapier and Unbounce,” said Wade Foster, CEO of Zapier. “Together, we’re giving Unbounce users new ways to improve the performance of their campaigns.”

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