Thryv Holdings, Inc. , the provider of Thryv® software, the leading end-to-end customer experience platform built for growing small businesses, announced that on Monday, May 10, 2021, it is launching a dashboard within its software for users to manage their Google My Business™ business listing service. This centralized space within Thryv will allow business owners to simplify how they interact with Google My Business.
Since 81 percent of consumers today search online for a product or service, online presence is critical. And since nearly 94 percent use Google when conducting mobile searches, having an accurate, up-to-date and active Google My Business (GMB) listing is essential for small and medium businesses (SMBs) to compete.
GMB is the path for businesses to show up when and where consumers are looking for them. A GMB listing includes critical information about the business such as address, website, and hours of operation, plus photos, directions, reviews, social media-like posts, questions-and-answers, scheduling, analytics and more. However, some small businesses find it daunting to set up and maintain their GMB listing. In fact, more than half (56 percent) of local businesses in the U.S. haven’t even claimed their GMB listing.
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That’s where Thryv’s centralized GMB dashboard changes the game. The dashboard provides Thryv users a single location for managing their entire Google My Business presence. Thryv, a Google My Business Featured Partner, already manages more than 30,000 GMB profiles for its customers, and specializes in standardizing and amplifying business information across the web.
“Thryv currently provides multiple Google integrations to our users, including a Gmail email service plugin, Google Posts and automated campaigns, Reserve with Google, Google Reviews, and soon, Google Messenger, which will automatically send and receive messages directly inside of Thryv’s SMB-friendly centralized inbox,” said Ryan Cantor, Thryv’s VP of Product and Marketing. “Our users asked us to create one central place to manage all of these critical elements – and we’ve delivered. We’re continuing to find new ways to streamline and centralize day-to-day operations and communication for SMBs.”
Thryv also partners with Yext to standardize listings across the web, so when small business owners utilize Thryv to update their GMB profile, they benefit from having other listings and directory sites updated automatically. In addition, with Thryv’s centralized GMB, small business owners can manage their photos, create and schedule Google Posts, see Google Reviews (and reviews from other sites) and respond in real time, and view enhanced GMB analytics.
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