LiquidPixels, Inc., the premier provider of enterprise-class dynamic imaging solutions, announced the seamless integration of their product Real Time Inbox™ with LiquiFire® OS, into HubSpot®, Constant Contact®, and Mailchimp®. Real Time Inbox enables marketers to create targeted email campaigns with customized and personalized images for each recipient—on-demand at the moment the email is opened—making each message more relevant to increase conversions.
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LiquidPixels has made Real Time Inbox available to clients since 2012 when they were awarded the U.S. Patent for providing customized dynamic images in email. However, they are pleased to announce that LiquiFire Image Chains™, the underlying technology that drives Real Time Inbox, are now fully compatible and easily integrated with several major email marketing services. To promote this development, LiquidPixels made technical documentation available on LiquidPixels Knowledge™ for the necessary steps needed to quickly integrate Real Time Inbox with the HubSpot, Constant Contact, and Mailchimp platforms. LiquidPixels expects to announce additional integrations with other email clients and CRMs by the end of the year.
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Email with personalized content is not new—marketers have capitalized on targeted content for years. Direct, personalized campaigns are highly effective, and marketing automation platforms deliver email with ease. According to eConsultancy, 74 percent of marketers have stated that targeted personalization increases their overall customer engagement rates, and HubSpot says personalized calls to action convert 202 percent better than default calls to action.
However, the same tools that marketers use to customize email text, often fail to customize imagery. This forces graphic designers to create scores of stand-alone photos, and marketing managers to create multiple segmented email campaigns to deliver them. It wastes time, creative resources, and defeats the purpose of marketing automation.
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