Appoints Veteran Leaders to New Business Units
WP Engine, the WordPress technology company, made a series of announcements to kick off the new year. As we learned last year, every business, large and small is reimagining its approach to digital because a company’s website or digital experience is now core to its continued success. WP Engine is aligning itself to help companies of all sizes excel in digital by orienting sales, marketing and customer experience into three service lines: Enterprise, Small-Medium Business (SMB) and International. In doing so, these business unit teams will be better able to deliver on our customer-inspired core value with an organization that is purpose built to support WP Engine customers’ unique needs.
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“This new go-to-market structure will help WP Engine deliver greater focus, better service and continuous innovation on our multi-product portfolio — all to unleash the full potential of the extraordinary capabilities we have built on behalf of our customers so they can succeed in their digital ambitions and win online.”
“These organizational moves allow us to live our customer-inspired core value,” said Heather Brunner, Chairwoman and CEO of WP Engine. “This new go-to-market structure will help WP Engine deliver greater focus, better service and continuous innovation on our multi-product portfolio — all to unleash the full potential of the extraordinary capabilities we have built on behalf of our customers so they can succeed in their digital ambitions and win online.”
Helping Drive Business Forward Faster With WordPress
As the leader in Managed WordPress Hosting and WordPress technology, WP Engine is the driving force behind 1.2 million digital experiences for over 150,000 customers across 150 countries. In fact, WP Engine has become the most popular platform for WordPress, hosting more WordPress sites among the top 10 million than anyone else, according to W3Techs. It’s also the fastest platform on desktop and mobile for WordPress.
The changes to the company’s growth model mean it will now be organized around three primary business lines to better address the distinct needs of Enterprise, SMB and International customers. Each business unit will have its own customer experience, marketing and sales teams exclusively supporting those customers. Lisa Box, Senior Vice President and General Manager, will lead the Enterprise Business Unit. Seth Halpern, Senior Vice President and General Manager, will lead the SMB Business Unit and Fabio Torlini, Senior Vice President and Managing Director, will lead the International Business Unit.
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“Over the past decade, WP Engine has repeatedly identified and scaled new opportunities in the most strategic, high-growth areas of WordPress,” said Jason Teichman, Chief Operating Officer of WP Engine. “These changes are designed to increase our ability to anticipate future digital needs, create enduring market leadership and help us scale far beyond our 150,000 global customers who drive more than 1.2 million digital experiences. I couldn’t be more excited to see the experienced leaders of our new business units and the incredibly talented people of WP Engine help our customers grow their businesses forward faster in 2021.”
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