Tennis Australia and Infosys Reimagine Digital Experience for Australian Open Virtual Audience
Infosys, a global leader in next-generation digital services and consulting and the Australian Open’s Official Digital Innovation Partner, this year is applying technology to enhance tennis experiences for those onsite and those unable to attend in person.
Read More: Digitate Wins 2021 BIG Innovation Award
Using digital as an equaliser to bridge the physical gap, Infosys and Tennis Australia are opening up new possibilities by leveraging cloud, AI, 3D virtual experiences and mobility. The innovations are envisioned to alter the sporting normal well beyond the current Grand Slam and represent a shift towards placing digital at the core of the tournament to elevate immersion, passion, brilliance and experience for those on court and across the globe.
“The past year has accelerated the need for meaningful digital engagement between the Australian Open and its fans, players, coaches, partners and the media. Our focus this year is delivering new digital experiences and insights that are accessible for everyone involved, regardless of where they are currently located,” Ben Slack, Chief Revenue Officer, Tennis Australia said.
“Having Infosys on board as our digital innovation partner for the third year running has allowed us to optimise engagement with all our stakeholders, not only our fans, players and coaches but our broadcast partners and sponsors as well. Despite access restrictions this year the team has excelled, enabling us to continue delivering new and improved digital experiences for this year’s tournament.”
Read More: Druva Receives Cyber Catalyst Designation For Outstanding Product Security And Ability To Combat…
The focus for the Australian Open (AO) is to innovate across the entire stakeholder ecosystem in the following ways:
- Immersion in analytics: 3D Court Vision allows individuals to watch tournament matches in an animated form, with data overlay for each shot. From speed to spin to serve placement, every detail of the game is available at a click of a button. Infosys uses Hawk Eye data to animate each shot in near real-time and empowers fans to analyse the game from any vantage point in the stadium.
- Furthering fan passion: A new AO Virtual Slam experience transports every fan into the Rod Laver Arena. 3D court views and data simulate the experience of playing at the AO, letting fans be a part of the glory. An enhanced AO Fan App will also deliver richer content and personalised journeys based on their interest areas, while guided navigation helps fans find their way within the new Melbourne Park zones set up due to COVID protocols.
- Sensing brilliance on court: In the dedicated AO player and coach app, the AI Video Analysis feature brings new intelligence to the hands of all players and their teams, regardless of rank. The AI tool allows precise player and opponent assessment, be it the technique behind winning backhand drop shots or handling volley shots in long rallies. With many players’ full teams unable to attend the tournament, this feature allows coaches to provide guidance remotely from anywhere across the world by sharing live strategy notes in the app.
Read More: NTT DATA Is Significantly Expanding Its Presence In The Us Market
