SalesTech Star

Making Science Joins Local Planet as Their Preferred Digital Partner and Continues Global Expansion

Making Science joins the world’s largest independent media agency network as the chosen digital business partner and gains access to 56 agencies in 68 markets.

Making Science, a European technology and digital marketing consultancy specializing in e-commerce and digital transformation, has joined Local Planet, the world’s largest independent media agency network, as the organization’s largest digital advertising and analytics partner. The partnership expands Marketing Science on a global scale and is now the preferred digital expert across Local Planet’s international network.

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Local Planet is a network of 56 agencies that provide marketing and communications solutions in 68 markets around the world. The addition of Making Science to its portfolio enables individual agencies within the group, alongside its global clients, to access the consultancy’s bespoke digital marketing and technology solutions and expand Making Science’s global client base. The partnership also means that Making Science now holds a 7% share in the business and Making Science CEO José Antonio Martínez Aguilar will become a member of Local Planet’s Global Board.

“Joining Local Planet will open up new opportunities for international growth for Making Science,” commented Making Science CEO, José Antonio Martínez Aguilar. “With Local Planet’s global reach, we will be able to offer our best-in-class digital marketing solutions to a wider range of clients. Making Science is in a phase of global expansion and we are confident that this new partnership will accelerate our growth outside of the European market.”

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Global CEO of Local Planet, Martyn Rattle, added, “We are very pleased to welcome Making Science to Local Planet. The company’s ambition and talent are valuable assets, which perfectly match the ethos of Local Planet. In addition, the digital expertise that Making Science brings is something that many of the network’s agencies and clients will benefit from.”

This announcement is on the heels of Making Science’s continued international expansion, and after the recent acquisition of Nara Media in the UK. It also follows the acquisition of Omniaweb in Italy and the acquisition of Celsius in France. This marks a significant step forward in fulfilling the company’s ambition to be present in the twenty largest digital advertising markets within five years.

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