SalesTech Star

Algonomy Launches to Power ‘Digital First’ as the ‘New Normal’ for Retailers and Brands Across the Globe

RichRelevance, the global leader in experience personalization, and leading cloud analytics provider Manthan Software, announced they have completed their merger to form a new, rebranded company Algonomy, which allows companies to rapidly unify all customer data in a single platform for real-time AI-based decisioning. With Algonomy, retailers of all sizes can finally place ‘digital’ at the core of their business to orchestrate, personalize and activate customer journeys, designed to drive immediate engagement, lift and ROI across the lifecycle.

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“The industry today is desperately looking for a digital first AI solution”

The new company uniquely brings together a proven real-time customer data and analytics platform, an intelligent ensemble-based algorithmic decisioning engine, and deep expertise in global retail to help brands engage customers with contextually relevant personalized experiences. More than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more rely on Algonomy to eliminate the imprecision of manual decision-making and gain organization-wide agility in a digitally shifting retail environment.

“As we saw during the pandemic, our customers have seen the importance of being able to quickly pivot to become digital-first, and leverage AI to make quick decisions,” said Algonomy CEO Atul Jalan, who previously served as Manthan Software’s CEO. “Our Algorithmic Customer Engagement (ACE) platform has the power to transform retailers into algorithmic businesses that are responsive to individual consumers, delivering the hyper-personalized experiences that drive sales and loyalty.”

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Origin of Algonomy

The retail industry has been forced to evolve rapidly, and digitally savvy retailers are pulling ahead thanks to their agility to respond to changing customer behaviors, while traditional retailers struggle to overcome legacy systems and operational silos that thwart innovation.

Algonomy was founded with the mission of using AI to power digital as the “new normal” for consumer brands across the globe. A combination of “algorithms” (algo) and “knowledge” (nomy), the name Algonomy illustrates that the future of retail is algorithmic – and the brands who are ‘digital-first’ and able to respond in real-time to changing market dynamics are poised to succeed.

“The industry today is desperately looking for a digital first AI solution,” said CMO Raj Badarinath. “The future of analytics is algorithms that not only aggregate data and report, but which are also capable of making decisions in real-time. Algonomy as a brand represents this shift along with the depth of knowledge in the Retail value chain.”

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