DoorDash Launches “Main Street Strong” to Continue Supporting Local Restaurants
DoorDash, the nation’s leading on-demand local logistics platform, announced Main Street Strong, an initiative to help restaurants navigate the recovery phase of the COVID-19 pandemic. Through this initiative, DoorDash is launching a suite of products, programs, and policies to help restaurants grow their business and take control of the customer experience by building their own digital ordering solutions.
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As part of the “Main Street Strong” initiative, DoorDash is announcing new products and programs aimed at helping restaurants build their own brands online according to their unique needs.
- Launching DoorDash Storefront, a service that enables restaurants to create their own online stores, providing them with a turnkey solution to offer their customers on-demand access to their restaurant without investing in in-house logistics. By our estimate, 40% of our restaurant partners today do not have their own ecommerce platform. With this tool, customers can order takeout or delivery directly from the restaurant’s website or app, which plugs into DoorDash’s fulfillment network to complete the delivery. Because this is the restaurant’s website, they control the customer experience. DoorDash Storefront will be widely available in July and DoorDash will waive set-up, software, and merchant delivery fees for local restaurants incurred in 2020.
- Expanding DoorDash Weblinks program, a service for restaurants that would prefer to have DoorDash manage their digital ordering experience by redirecting their customers to DoorDash. DoorDash is offering 0% commission to restaurants with five of fewer locations on all weblink orders, both delivery and pick up, through the end of 2020.
- By popular demand from our local restaurants, bringing back “Local Restaurant” promotions, which helped drive over 1 million incremental deliveries. We will launch Local Restaurant Saturday in the month of June, which offers customers $0 delivery fees on all orders from local restaurants to help them drive additional sales. We’ll continue to invest in growing our Local Favorites carousels which feature a rotating selection of local restaurants to drive additional demand and discovery to independent restaurants. We’re also offering all DashPass subscribers 10% off their pickup orders in the month of June, helping restaurants serve customers at their physical storefronts in more convenient and affordable ways.
“Our mission from Day One has been to empower local businesses. The future of e-commerce for these merchants has been pulled forward during this pandemic, and Main Street Strong embodies our commitment to offer local restaurants the tools and services they need to serve their customers in this accelerated transition,” said Tony Xu, DoorDash co-founder and CEO. “DoorDash Storefront takes products that we’ve built and extends them to create unique online storefronts for our restaurant partners, empowering local businesses to operate their own channels in this new digital future. With Main Street Strong, our goal is to help merchants to navigate a changing restaurant industry, drive sales to fuel growth, and eventually, welcome customers back to their stores how they choose.”
