Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data
New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business
Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90 of the Fortune 100. Precisely provides companies accurate and consistent data to make better business decisions that drive better outcomes.
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“Only 3% of Companies’ Data Meets Basic Quality Standards”
Making data-driven decisions has become increasingly complex for even the largest enterprises. Despite the proliferation of cloud-based analytics tools, a recent study of CEOs found that 84 percent do not trust the data they are basing decisions on1, and with good reason, as another study found almost half (47 percent) of newly created data records have at least one critical error2. The cost of noncompliance with new governmental regulations, including GDPR and CCPA, has created an even greater urgency for trusted data.
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“Advancements in storage, compute, analytics, and machine learning have opened up a world of possibilities for enhanced decision-making, but inaccuracies and inconsistencies in data have held back innovation and stifled value creation. Achieving data integrity is the next business imperative,” said Josh Rogers, CEO of Precisely. “Put simply, better data means better decisions, and Precisely offers the industry’s most complete portfolio of data integrity products, providing the trusted link between data sources and analytics that helps companies realize the value of their data and investments.”
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