Salesloft Now Automatically Syncs Your Contact’s Linkedin Data on CRM

By STS News Desk On Nov 20, 2019

SalesLoft Leverages LinkedIn Sales Navigator Data Validation to Improve Engagement with Prospects

No need to manually search on LinkedIn whether a contact has changed jobs.
Empower sellers to leverage workflow triggers to queue up communications.
LinkedIn Sales Navigator Data Validation will flag updates to the sales representative.

SalesLoft, a leading Sales Engagement Platform, announced it is now offering automation rules to take action on the new LinkedIn Sales Navigator Data Validation capability announced last week. Joint customers will be able to better connect with their prospects and customers using the most up-to-date data.

According to SiriusDecisions, 60% of CRM data is unreliable, and as a result, not only do more deals get put at risk, but sales productivity decreases. By leveraging LinkedIn Sales Navigator Data Validation, customers of SalesLoft using Sales Navigator Enterprise Edition through Salesforce or Microsoft Dynamics CRM will no longer have to manually search LinkedIn to validate that a contact hasn’t changed jobs, as this information is now accessible within the SalesLoft UI. Now every seller is equipped with the most accurate and up-to-date information when a prospect or customer changes jobs.

The announcement comes shortly after SalesLoft announced its acquisition of Costello, a provider of opportunity management software, furthering the company’s mission to help account executives not only prospect and build pipeline, but manage their day and their deals, from creation through close.

“Customers leveraging LinkedIn Sales Navigator Data Validation are now able to use real-time insights to influence critical workflows when their prospects and customers change jobs. Ultimately, this saves time spent reviewing customer data manually, and it will increase the quality of all opportunities as salespeople progress through the buying cycle,” said Sydney Sloan, Chief Marketing Officer at SalesLoft.

Using LinkedIn Sales Navigator Data Validation feature, sales professionals will be guided through a simple workflow, including:

1. Maps to a field within Salesforce and updates the record to note the contact is no longer at the company
2. Upon the record getting updated in Salesforce, LinkedIn Sales Navigator Data Validation will flag the update to the sales representative or account executive
3. Automation rules can trigger workflows based on those real-time insights on whether a prospect on the decision-making committee has left, or whether an admin or champion at a customer has changed jobs
4. Sales professionals will be able to quickly follow up and take action

Atlanta-based SalesLoft helps organizations like NCR, MuleSoft, Square, WeWork, and Zoom, generate more revenue and deliver better experiences to their customers.