Attendees will learn how they can streamline and scale their marketing with modern technology
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will participate in a webinar with CMSWire contributor Brian Carlson to discuss the role a CDP can play in a company’s digital transformation and the operational efficiencies it creates for marketing and the business at large.
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Who: Brian Carlson, marketing industry thought leader and contributor to CMSWire will be joined by Sam Ngo, Director, Product Marketing at BlueConic.
What: In the webinar, Carlson and Ngo will examine how a pure-play CDP can empower organizations to unify and activate consented customer data at scale.
When: Wednesday, April 28 at 11am PT/2pm ET/8pm CET
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Why Attend: According to a recent study, the global pandemic has accelerated the pace of digital transformation by months or even years. As consumers increasingly shift to digital channels, marketers must respond with an increased investment in technology that enables personalized digital experiences. Ngo and Carlson will discuss how CDPs enable companies to leverage unified, actionable first-party customer data to build personalized experiences no competitor can replicate, while creating operational efficiencies for marketing and the business at large.
Attendees will learn how a pure-play CDP can help them:
- Streamline core marketing activities, including segmentation, predictive modeling and analytics, and cross-channel lifecycle marketing
- Transform how companies understand and interact with customers while respecting individual privacy
- Reduce operational costs and inefficiencies in order to scale for today’s goals and tomorrow’s ambitions
