GasBuddy Joins Forces with PDI to Issue Quarterly C-Store Shopper Insights Report
GasBuddy consumer data provides additional dimension to PDI’s popular quarterly shopper insights reports; study finds the $650 billion fuel and convenience industry saw growth during pandemic
Professional Datasolutions, Inc. (PDI), a leading global enterprise software solutions provider serving the convenience retail, petroleum wholesale and logistics industries, and GasBuddy, the leading travel and navigation app used by North American drivers to save money on gas, today issued their first joint report that examines how the pandemic has influenced shopping behavior in the $650 billion fuel and convenience industry.
Read More: For The Eighth Time, Mediafly Appears On The Inc. 5000, Ranking No. 3244 With Three-Year Revenue…
The “Buddy Up: C-Store Shopper Insights” report combines GasBuddy consumer survey data from more than 15,000 convenience retail consumers across all key U.S. geographic locations and PDI consumer-buying data from 5,500 mid to large-size convenience retail sites across all key U.S. geographic locations from its Insight Cloud solution. The inaugural report’s focus, The New Pandemic Consumer, utilizes this data to identify changes in C-store shopping habits from 2020 to 2021.
Read More: SalesTechStar Interview With Anna Brantley, Chief Revenue Officer At AnalyticsIQ
Key findings:
- C-store shoppers have grown over 4% in the past year compared to 5% growth in grocery and 6% in dollar stores.
- Younger, female shoppers make up a majority of the c-store customer base.
- 75% of consumers are shopping for fuel in 2021, up from 68% saying so in 2020.
- 86% of respondents are paying close attention to retailers’ commitment to the safety of their employees.
“By integrating GasBuddy’s vast consumer data insights with PDI’s already robust capabilities, it provides a more comprehensive view of the fuel and convenience retail industry,” said Patrick De Haan, head of petroleum analysis for GasBuddy. “This report highlights how our industry is ripe for growth as the pandemic has caused consumers to value convenience more than ever. Brands that are optimizing for this new breed of shopper — like providing delivery services and special offers on food or gasoline, and focusing on cleanliness — are seeing more transactions and customer loyalty.”
