SalesTech Star

Dynamic Yield Announces First of Its Kind “No Consent, No Cookies” Solution

Dynamic Yield, the Experience Optimization platform, announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless they’ve actively opted-in. This comes as an alternative to implementing Dynamic Yield’s set of eXPerience APIs.

Read More: Prophix Taps Susan Gershman As Company’s First Chief Customer Innovation Officer

Today, most consent mechanisms in the market depend on the use of cookies to process opt-out requests. This approach is directly in breach of GDPR guidelines as it allows technology providers to use these cookies (or place new ones) to perform certain A/B tests or run context-based personalization campaigns before a user has officially opted in. With Dynamic Yield’s solution, companies can ensure compliance by automatically blocking user activity tracking until consent is gained, without the use of cookies.

The latest EU GDPR restrictions state that clear affirmative action must be taken on the part of website visitors before their personal data can be collected and processed for marketing and personalization purposes. However, only 7% of sites comply with this current legal mandate despite increased constraints on third-party cookies and ongoing privacy and security concerns, according to research from the Ruhr-University Bochum and the Institute for Internet Security.

Read More: For Seventh Consecutive Year, Kenshoo Named The #1 Search Engine Marketing And Social Media…

Many websites continue to operate under the notion that if a visitor fails to respond to a consent pop-up either by scrolling past it or closing it out, their consent is assumed or inferred. Additionally, cookie notice messages often aren’t tied back to consent management systems, allowing experiences to be tracked and optimized for visitors who may have explicitly opted out.

“Other players in the market offer cookie-based consent solutions, automatically putting them in breach of GDPR. And as legislation continues to crack down on online privacy across the globe, this puts teams at risk,” said Omri Mendellevich, CTO at Dynamic Yield. “With our cookie-Less consent offering, brands can instantly establish newfound levels of trust with their users, confidently, and compliantly. In this new era of data protection, Dynamic Yield couldn’t be prouder to be at the forefront of user consent.”

Read More: SalesTechStar Interview with Scott Norwalk, SVP Growth & Strategic Partnerships at Centerfield Corporation

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.