79% of IT Leaders Look to Data Management for Competitive Advantage, According to New Survey
Druva Inc., the leader in Cloud Data Protection and Management, announced the results of the 2020 Value of Data Report. The report offers insights from 700 IT decision makers in the US and UK and underpins the importance of maximizing the value of data as businesses navigate an unprecedented global event. As organizational reliance on data continues to rise, the survey uncovers rising concerns about data protection, the growing need to enhance resilience, and the role data agility plays in enabling organizational operations and connecting with customers.
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“The rapid move to remote work has permanently changed the way businesses operate, accelerated digital transformation and increased the value of data as a business asset”
According to the new report commissioned by Druva, which will be discussed further during the keynote session of DxP: Cloud Data Protection Summit 2020, nearly three-fourths of IT decision makers (73 percent) surveyed rely on data more to make business decisions and 33 percent believe the value of data has permanently increased since the beginning of the COVID-19 pandemic. Other key findings include:
- COVID-19 is increasing concerns around data protection, with 73 percent of respondents more concerned now with protecting their organizational data from ransomware than they were before the pandemic.
- Since the COVID-19 pandemic, digital transformation plans have accelerated between 1-5 years, according to 68 percent of respondents.
- The No. 1 role of data for business impact is optimizing customer experiences. 70 percent of respondents are confident in their ability to maximize the value of data. However, 41 percent say the data they collect is not readily available or accessible when needed for decision making.
- Competitive Advantage. 79 percent see data management and protection as a competitive business advantage.
“The rapid move to remote work has permanently changed the way businesses operate, accelerated digital transformation and increased the value of data as a business asset,” said Jaspreet Singh, founder and CEO, Druva. “As companies realize that business resilience is data resilience, more and more are turning to Druva to protect and unlock its full value. Tomorrow as we bring together the industry’s most innovative leaders, our goal is for all organizations to realize the promise of the cloud era for their customers and communities.”
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