Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control of their data.
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Amperity 3.0 is the first comprehensive enterprise CDP with the scale, flexibility, and power to help teams across the organization use data to serve their customers. Recent partnerships with Kroger, DICK’s Sporting Goods, and many others, demonstrate Amperity’s ability to operate at true enterprise-scale and confirm the urgency of brands’ needs to invest in a customer data foundation amid radical changes to consumer habits.
“At DICK’s, we strive to serve and inspire athletes and outdoor enthusiasts to achieve their best,” said Tony Marshall, VP of Analytics, Business Intelligence & Data Science at DICK’s Sporting Goods. “In partnership with Amperity, we’re building a stronger customer data foundation that will enable us to personalize every in-store and digital touchpoint we have with our customers. Being able to combine customer data from our millions of customers across the country, in a comprehensive and unified view, will help inform strategic business decision-making and ultimately provide them with nothing less than the best experiences.”
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