The investment will accelerate Swiftpage’s strategy to expand the Act! CRM brand and product offering to better serve the SMB market.
Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses grow, has announced that it has received a significant strategic investment from SFW Capital Partners (SFW), a specialized private equity firm that invests in mid-sized companies across the information value chain with a particular focus on information, software, and analytical instrumentation. The investment will accelerate Swiftpage’s strategy to expand the Act! brand and product offering to better serve the SMB market.
“SFW brings more than just capital to Swiftpage and we are looking forward to leveraging their expertise and resources to help accelerate our product roadmap – enabling our growth and the growth of our customers,” said H. John Oechsle, CEO of Swiftpage.
H. John added, “SFW has the industry experience and operational expertise to help us more quickly realize our goal to continually deliver the most advanced, easy-to-use CRM that is built specifically for small business success.”
Act! CRM has been the trusted choice in SMB CRM for over 30 years and we are excited for the opportunities that our SFW partnership will bring.
Currently, Act! CRM makes it easy for small businesses to grow with powerful sales and marketing tools and a flexible CRM platform that is trusted by over 500,000 users worldwide. The cloud-enabled platform provides small business owners with an easily customizable CRM complete with rich customer management and powerful marketing automation, dynamic sales pipeline management with actionable business insights and the ability to connect with hundreds of business optimization tools.
Today, Swiftpage supports the success of over 200,000 customers on the Act! platform across the globe, ranging in industries from financial services, wealth management, and real estate, to home and professional services.
“Swiftpage exhibits the key characteristics that we look for in our investments within the information management and workflow solutions sectors: mission-critical products, large addressable markets, and a potential to unlock meaningful growth through a range of strategic and operational initiatives,” said Omair Sarwar, a Principal at SFW who will be joining the Swiftpage Board of Directors.
Omair added, “We are excited about partnering with John Oechsle, Swiftpage’s CEO, and the Swiftpage team to continue building the business and accelerating its growth.”
