Two-fifths (40%) of consumers hold business leaders personally responsible for ransomware attacks businesses suffer, according to global research from Veritas Technologies, a global leader in data protection and availability. Furthermore, research shows the public often wants restitution from businesses that fall foul of ransomware – with 65% of respondents wanting compensation, and 9% even wanting to send the CEO to prison.
Read More: SalesTechStar Interview With David Leichner, Chief Marketing Officer At SQream
Simon Jelley, vice president of product management at Veritas Technologies, said: “As consumers, we are increasingly well-educated about ransomware, so we’re unforgiving of businesses that don’t take it as seriously as we do ourselves. The two most essential things that businesses should have in place, according to their customers, are protection software (79%) and backup copies of their data (62%). Now, it seems, if businesses don’t get these basics right, consumers are ready to punish their leadership.”
The research, covering six countries and 12,000 consumers, also appears to show a paradox when it comes to paying ransoms. Most people (71%) want companies to stand up to cyber-bullies and refuse to pay ransoms to get data back. However, when the issue becomes more personal, with a direct threat to their own data, many people change their minds and want the businesses they buy from to negotiate. When it comes to financial data, 55% of respondents want suppliers to pay the ransom to facilitate the return of records.
Read More: Conexiom Reports Record Performance, New Leadership To Drive Growth
Jelley said: “It may seem that businesses are in an impossible situation with consumers telling them both to pay – and not to pay – ransoms. However, what we, as customers, are really saying is that we want businesses to escape the dilemma by avoiding the situation in the first place. Consumers expect businesses to have the technology in place to restore their data without negotiating. That’s the win-win solution and, considering the likely brand damage and loss of customers that come with failing to put this into practice, the risk is simply too big for companies not to have this aspect of their systems in place.”
Read More: Monetate Releases React Mobile SDK For Faster, Easier Personalization
