TransPerfect, the world’s largest provider of language and technology solutions for global business, announced that Marks and Spencer (M&S) has selected and implemented GlobalLink technology to manage its multilingual content and automate key processes in the translation workflow for their website. M&S is a major British multinational retailer that specializes in selling clothing, home goods, and food products. With its headquarters in London, M&S is listed on the London Stock Exchange and is part of the FTSE 250 Index. The retailer was founded in 1884 and currently has 959 stores across the UK.
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M&S chose TransPerfect’s GlobalLink translation management technology to manage their website localization process and automate the future publishing of their web and email content. GlobalLink’s robust functionality allowed a seamless integration into their existing platforms: Salesforce Commerce Cloud, Salesforce Marketing Cloud, and Stibo Mediator.
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GlobalLink is TransPerfect’s modular software platform specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content. It drastically reduces the time, effort, and money required throughout the localization process. Over 5,000 of the world’s leading organizations currently use GlobalLink solutions to enable them to reach audiences in multiple languages and drive maximum return on investment in markets abroad.
For instance, using a mix of linguists and AI-powered machine translation, TransPerfect was able to streamline the translation of 620,000 words of website copy from English into Arabic. GlobalLink technology allowed M&S to decrease their overall time-to-market by half. In addition, the combination of translation memory and TransPerfect’s AI productivity tools enabled M&S to realize a 54% total savings on translation spend.
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