B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media (formerly Time Inc. UK) has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day.
TI Media boasts an impressive 160-year heritage and portfolio of over 40 leading publications including What’s on TV, Country Life, Woman’s Weekly, Wallpaper*, Trusted Reviews, woman&home, Horse & Hound, Ideal Home and Decanter. They will leverage the Selligent Market Cloud platform to manage, analyze and execute marketing campaigns and make valuable sense of touchpoint data.
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“Publishers face unique challenges in volume and personalization as we strive to deliver tailored digital campaigns across channels,” said Sarah Wilkinson, Consumer Marketing Director at TI Media. “It was critical we select a marketing technology partner that could deliver the power, flexibility and quality we need to engage with our more than 14 million monthly readers. Selligent Marketing Cloud was hands-down the best choice given its experience in publishing and clear understanding of our industry’s needs.”
Selligent Marketing Cloud works with publishers to gather and understand engagement data across various channels and content, and uses that data to drive relevancy and seamless experiences that match distinct audience interest areas.
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“Consumers today are faced with an overwhelming amount of content, which challenges brands to consistently deliver relevance,” said John Hernandez, CEO of Selligent Marketing Cloud. “For publishers like TI Media, taking direction from their audiences through engagement data is crucial to delivering tailored journeys and quality content that best suits individual preferences. Partnering with Selligent will enable them to extract the most value from their marketing data to benefit their subscribers.”
TI Media joins Selligent Marketing Cloud’s impressive list of digital media companies utilizing its platform, including Roularta Media Group, MediaHuis, and Dennis Publishing.
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