New investment round, led by NEA, brings Knotch’s total funding to $34 Million
Knotch, the independent digital content intelligence platform, announced that it has raised $20 million in additional funding. The Series B round was led by global venture capital firm New Enterprise Associates (NEA), with participation from previous investors, including relevant high-net worth entrepreneurs in the media and technology spaces. This round of financing will further accelerate Knotch’s product offering and robust customer support, growing their presence across North America, and kick-starting global expansion. The company also announced the appointment of Hilarie Koplow-McAdams, NEA Venture Partner, and Rob Norman, Former Chief Digital Officer of WPP’s GroupM to Knotch’s board of directors, effective immediately.
Knotch launched to market in 2015 with the mission of bringing marketers real-time, transparent intelligence. The Knotch platform enables brands to measure and optimize their digital content based on a set of holistic data signals, including behavioral and audience data, attitudinal feedback, engagement, and conversion metrics.
The added funding will further establish Knotch as the independent standard for digital content analytics and ROI, and enhance their data collection, storage and instrumentation capabilities. Additionally, the new capital will further accelerate Knotch’s product roadmap, and expand their reach globally across new markets.
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“Brands have a desire to understand the effectiveness of their digital content across all channels, a gap that hadn’t been filled before Knotch,” said Hilarie Koplow-McAdams, Venture Partner at NEA. “Our conviction around the Knotch platform and team is driven by their impressive traction and comprehensive product offerings. We’re thrilled to partner with Knotch as they continue their growth trajectory, providing transformative marketing intelligence at scale.”
The marketing industry has witnessed foundational shifts revolving around content and transparency, from the centralization of technology stacks at brands, to the push for enhanced external auditing and third party verification. Knotch has established itself at the forefront, facilitating and encouraging major transformations in the industry for the better.
“A couple of years ago, Knotch set out to provide marketers with a solution to help them transparently understand the true impact of content across all digital touchpoints from an emotional, behavioral, demographic and, finally, business standpoint. In that last few years, we’ve developed and scaled our product suite so we can integrate with the marketer across every single point for planning, benchmarking, and measurement needs,” Anda Gansca, CEO and Founder and CEO of Knotch, said.
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“There’s no greater influx of confidence for Knotch than the fact that we’re taking this step with partners as established and respected as NEA and Hilarie Koplow-McAdams. With decades of experience in investing and growing some of the most successful enterprise software companies in the world, we’re secure that their partnership and guidance will help lead Knotch to true market dominance,” continued Gansca.
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