SalesTech Star

2021: John Rovani To Publish Ace Your Exit, A Step-By-Step Guid To Selling Your Business

Managing Partner of Ponterra Business Advisors to release Ace Your Exit book later this year

John Rovani, founder and managing partner of Ponterra Business Advisors (Ponterra), a cross-border-focused B2B software, data, and services industry middle market investment bank, will publish a book to guide business owners through the exit process.

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“Selling your business is very different and much more complex than selling a business’ product or a service,” said John. “The purpose of Ace Your Exit is to help small to midsized business owners understand and master the complexities of selling a business.”

“The book will incorporate stories and insights from past clients, a transaction attorney, and a CPA accountant, in order to paint a full picture of the exit process from various perspectives,” said John.

The Ace Your Exit book is expected to be published and distributed by Simon and Schuster later this year.

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