Walmart Introduces Regularly Scheduled Live Shopping Content Strategy With Talkshoplive
Livestream social shopping platform is bridging the gap in the retail landscape through scalable live commerce
Talkshoplive, the most adoptable streaming, social buying and selling platform for anyone anywhere, announces today its regularly scheduled content with Walmart. This month Walmart launches eight talkshoplive shopping experiences and regular programming scheduled through March. This partnership serves as an example of how the strategic use of social shopping, as a medium for retailers, unlocks a new level of growth for brands and marketers.
Read More: WISeKey Semiconductors NFTs And Blockchain Securing IoT Devices And The Supply Chain
“As a scalable live commerce solution for businesses and creators of all sizes, Walmart is expanding its partnership with talkshoplive,” says Casey Schlaybaugh, Vice President of Brand at Walmart. “The success of our initial launch has proven talkshoplive as the partner to give Walmart’s customers live, shoppable content embeddable within Walmart’s ecommerce platform. We are excited to use talkshoplive as a tool to continue connecting with our customers, bringing both entertainment and product information to one place.”
Walmart’s upcoming talkshoplive programming celebrates Black History Month with “Black-Founded Brands Week” hosted by Kim Kimble, Jermaine Dupri and more, plus International Women’s Week with “Women Entrepreneurs Week.” The move to regularly scheduled programming follows the recent agreement between Walmart and talkshoplive which successfully hosted four live shopping shows over the holiday season with creators including Rachael Ray, Drew Barrymore, Ree Drummond and IGN – which saw strong engagement and positive sales directly as a result.
Major brands are turning to talkshoplive to activate their social selling strategies, including Hearst, BuzzFeed and more – with P&G slated to launch a pilot in March. Talkshoplive is a hub for the full spectrum of producers, encompassing A-list celebrities, social media creators, big-box retailers, small businesses and more. Talkshoplive continuously connects the dots in the retail landscape, allowing merchants to collaborate with publishing partners to produce content – a unique opportunity from other live shopping competitors. Talkshoplive events statistically have three to nine times more in sales than other online pre-orders with a 45% organic cart-to-purchase ratio.
Read More: SalesTechStar Interview with David C Williams, Assistant Vice President for Automation at AT&T
Walmart and talkshoplive began a trial period in 2021 which fully allowed the retailer to provide shoppable content through talkshoplive’s embeddable video player directly on Walmart.com/live, MSN shopping tab and other product partner sites. Through its patent-pending video player, customers are able to purchase products within the video content, removing the friction in path-to-purchase with a system that is embeddable on almost any site. The integration further permits all of Walmart’s distribution partners to produce and share shoppable live content of their own, to further spread brand awareness and increase sales conversion.
“As livestream shopping is adopted in North America, every brand and retailer is now looking at what their livestream shopping strategy should be — it is a testament to our partnership with Walmart that they see TalkShopLive as their scalable solution that is always on,” says talkshoplive CEO and Co-Founder, Bryan Moore. “Walmart is a leader and innovator in the space. Together, our partnership allows them to seamlessly integrate and drive distribution with publishers, creators and their suppliers — ultimately connecting the retail landscape to increase sales conversions, build customer loyalty, and create shopping experiences that everyone is talking about.”
