Universal Filmed Entertainment Group and Microsoft Azure Announce Partnership to Accelerate Live-Action and Animation Productions
Companies pledge to bring together cloud and production expertise to create production asset platform for Universal and DreamWorks Animation films
Universal Filmed Entertainment Group and Microsoft Corp. on Friday announced a strategic partnership to cloud-optimized live-action and animation productions. The partnership aims to empower the creative community with cloud-based production workflows that enable frictionless remote collaboration and content creation. Working together, the teams will extend DreamWorks Animation’s cutting-edge production platform to include live-action production. They will bring those workflows into Microsoft Azure and ensure Universal’s ecosystem of partners can connect to them in open, standards-based ways.
This partnership will also enable the development of near-term solutions to accelerate a return to industry production during the global pandemic by engaging a broad array of industry partners to streamline workflows and remote collaboration.
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“With this partnership, Universal is continuing to build on our commitment as an industry leader in transitioning to a cloud production model across our portfolio of studios. As outlined last year in the MovieLabs 2030 vision paper, streamlining our workflows will allow for a more efficient creative process, empowering the artists and storytellers we work with to make the best content possible,” said Michael Wise, Senior Vice President and Chief Technology Officer, Universal Filmed Entertainment Group.
Jeff Wike, Chief Technology Officer at DreamWorks Animation added, “We are very excited to be collaborating with the Universal and Microsoft teams on this initiative. DreamWorks is focused on developing innovative technologies to achieve our studio’s creative ambitions, and we have been preparing for this opportunity by working with industry partners to optimize our internal solutions. Incorporating Microsoft’s Azure-based platform with our current infrastructure will enable us to provide increased and more flexible digital resources to our artists.”
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