Evergreens connects creators with brands to build meaningful long‑term partnerships—and for every new Evergreens program launched, Popfly will plant a GPS‑tracked tree
Most creator programs follow the same pattern: a brand runs a campaign, creators post, the relationship ends. Next season, they start over.
“We’re focused on relationships—giving creators recurring revenue, long-term brand partnerships, and the tools to build sustainable careers,” said Taylor Hoekstra, Founder & CEO of Popfly.
That’s why Popfly, the creator marketing platform that connects brands with vetted adventure creators, is launching Evergreens. Rather than rebuilding from scratch every campaign, brands can now manage long-term creator relationships as a continuous, always-on channel.
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The idea behind Evergreens reflects how the creator economy is maturing. What started as transactional has evolved and the brands winning are the ones building ongoing partnerships, where creators become genuine advocates rather than one-time spokespeople. The challenge has always been operational: long-term programs are hard to manage at scale.
Evergreens fixes that. Brands set up a program once — defining budget, requirements, and tiers — and it runs month after month. Popfly handles the operational layer: submissions, review windows, payouts, and tier promotions. Creators move up or down tiers based on posting cadence and performance, with impressions, engagements and affiliate conversions tracked in one dashboard. For brands, it means a program designed to compound rather than restart. For creators, it means consistent income and clear expectations.
“The creator economy has focused on one-off transactions for too long,” said Taylor Hoekstra, Founder & CEO of Popfly. “We’re focused on relationships—giving creators recurring revenue, long-term brand partnerships, and the tools to build sustainable careers.”
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Evergreens lives up to its name: for every program created, Popfly plants a GPS-tracked tree through its partner EcoMatcher. The first three trees have already been planted in Ecuador, with Osprey, GoPro, and Wilderdog among the first brands to launch programs in beta.
The setup is straightforward by design. Brands set custom deliverables, defining exactly what they need — whether that’s a TikTok post, UGC assets, affiliate sales, or a mix — and see estimated reach, cost per engagement, and expected content volume before they launch. Bonus thresholds let brands automatically reward overperformers based on metrics like views or affiliate sales, because when creators win, brands win too.
“Running paid social is table stakes for most brands but the ROI is getting harder to prove,” said Maren Hamilton, Senior Director of Marketing & Growth at Popfly. “Costs are rising while targeting has gotten less precise. Evergreens is what the alternative looks like: an always-on channel where your spend goes toward real relationships and owned content, not renting attention and being at the whim of the algorithm.”
For any brand looking to reach outdoor, travel, and adventure audiences that alternative has never been more relevant. Evergreens is designed for the brands that are done rebuilding every season and ready to build something that lasts.
