New user interface along with flexible workflow features and design capabilities enable dynamic selling conversations, leading to increase in adoption and impact in the field
Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, presents a brand new platform interface and added functionality to meet the needs of sellers across the globe. In addition to the updated user experience, new capabilities include Mediafly Workspaces, Story Mapper and Tool Builder, which provide users the ability to customize in-app experiences on their own, without incremental coding resources, including designing custom ROI calculators. As part of the new platform experience, Mediafly is introducing a new iOS app – Mediafly Next.
While companies have the best intentions when unveiling new sales enablement solutions, many of these deployments fail. According to one study, U.S. organizations wasted $30 billion on unused software over the course of four years. Often times, this is due to technology not meeting the expectations of its users. For sellers, lack of customization and legacy solutions leave them scrambling to find relevant content and value-based evidence to provide the personalized sales interactions that modern buyers require. Admins and leaders of these teams are left to figure out how to design and organize the information that sellers need to succeed. Unfortunately, for many organizations, the process of designing an intuitive presentation app experience with interactive content that gains positive feedback and ultimately, a purchase, requires an unrealistic investment of time and budget.
Read More: 6sense Launches Account-Based External Media Campaigns Analytics
“Sales enablement technology should be flexible, easy to use and allow for customization,” said Jason Shah, CTO at Mediafly. “Our customers want to personalize their solutions so they can provide the best experience to their buyers. With the new Mediafly, users can continue to feel well equipped in their sales conversations, providing value to their buyers at a faster rate, helping to increase revenue and exceed quotas.”
To help sales teams evolve from traditional content management portals and presentation tools like PowerPoint and guide them on how to improve sales, Mediafly gives users access to a modern, sophisticated, consumer-like presentation app experience across desktop and mobile. Now admins and sales reps can easily self-author and experience an interface with animations, customizable layouts and navigation, and interactive content without added support from Mediafly or IT.
Mediafly’s release includes three new capabilities: Mediafly Workspaces, Story Mapper and Tool Builder. With Workspaces, admins have the power to create a mobile presentation interface with the navigation and content they want the sales teams to leverage, and sellers can find the content they need with ease for their unique sales presentation. Through Story Mapper, sellers can instantly pivot to relevant content in their presentation to better address buyers needs and questions. This allows them to create buyer-focused conversations through an interactive and value-add interaction.
Read More: Blue Fountain Media, A Pactera Company, Announces Partnership with BigCommerce
Value-add experiences are increasingly important as B2B buyers become more budget restrained and risk-averse. In fact, six in 10 buyers want to discuss pricing on the first call. Mediafly’s Tool Builder gives sellers the flexibility to customize interactive tools such as ROI and TCO calculators in an easy-to-use environment, saving the user time and energy. Sellers can provide buyers with meaningful value messaging, compelling insights and credible financial justification that is unique to that specific buyer in every sales conversation.
“Since we started using Mediafly, our customers have rated their experience higher, citing things like the ability of reps to give them the best information in the moment,” said Tom Stubbs, Sales Capability Communications Manager at PepsiCo. “Mediafly gives us the ability to design a modern sales experience customers value.”
Mediafly’s latest sales enablement technology updates are just a few of the ways Mediafly helps sellers and marketers create, deliver, and analyze engaging sales presentations. Mediafly’s continued focus on enhancing how brands engage prospective buyers was recently recognized by G2. The sales enablement platform was named a Leader in G2’s Spring 2019 Grid Report for Sales Enablement. The grid, which is based on customer satisfaction and market presence, highlights that 96 percent of Mediafly users rated the platform 4 or 5 stars and 90 percent of users would recommend Mediafly’s platform. Additionally, Mediafly was recognized as a SAP Finalist for SAP App Center Partner of the Year. The award recognizes SAP partners with world-class solutions, contributing a significant amount to SAP revenue, a solid track record of customer success and a solid business plan for continued partner success.
Read More: HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage
