The CX Connect experience revamps the “last-mile” of the shopping journey to make retail checkout faster, easier and more inspired
Jumpmind, a leader in innovative retail solutions, announced an industry-first – the addition of integrated payments within a customer-facing interactive display at the Point of Service (POS), enabling shoppers to be fully engaged and empowered throughout the checkout process – the “last-mile” of the customer journey.
CX Connect combines the power of digital marketing and payments to dramatically reimagine checkout to be a meaningful and personalized touchpoint, up leveling the shopping experience while streamlining payments and driving incremental sales.
The interactive display delivers personalized content, offers, and experiences for customers to engage with via a touch screen, while store associates scan items for purchase. Shoppers can self-identify and/or sign up for loyalty programs, receive personalized offers, see recommended products and choose to donate to charity campaigns. CX Connect removes friction from the private-label credit card application process, repeat delivery orders, and warranty sign ups.
Additionally, it enables shoppers to pay for their purchase with ease, leveraging the integrated PCI compliant payment capabilities. The move comes at a very opportune time, as retailers are having to replace their payment card reader infrastructure in advance of PCI PTS 5 certification expiration.
Traditionally, customers must tap or swipe to pay for their purchases via a separate device at checkout. CX Connect with integrated payment processing eliminates the need for a separate payment device and runs on any tablet running iOS, Android or Chrome OS and is compatible with multiple payment providers. Customers interact with the intuitive touchscreen interface for seamless transactions, including Tap to Pay. This keeps the counter and cash wrap area free and clear for a clean, modern look that retailers increasingly demand.
Placing interactive content at checkout maximizes convenience and also drives sales. Research from Mood Media, based on a survey of 1,000 U.S. consumers, revealed checkout areas command the highest engagement for digital signage, with 54 percent of shoppers noticing displays placed there, while half of respondents surveyed said their purchase decisions are influenced by in-store displays.
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Jumpmind’s CX Connect interactive customer engagement solution is used by retailers such as American Eagle Outfitters, Build-A-Bear Workshop, The Vitamin Shoppe, The Paper Store and Reitmans Canada Ltd.
A recent study shows most retailers believe the store is their primary growth channel but 65% said their in-store technology doesn’t enable the customer experience they want to deliver. POS stood out as a particular pain point, with less than half of retailers reporting satisfaction with their POS system’s ability to create a seamless checkout process, provide digital receipts, integrate with loyalty programs or manage other basic checkout tasks.
“Checkout is a crucial part of the in-store experience, but it has remained largely uninspired and undifferentiated,” said Joe Corbin, CEO of Jumpmind. “Bringing payments directly into CX Connect allows modern retailers to offer a more seamless, intuitive checkout experience while making the process feel inspired, personalized and rewarding.”
