Contextual Audience Tagging Enables the Creation of Audience-Specific Content Versions from within a Single Workflow
Gutenberg Technology (GT), provider of the premier end-to-end content management platform, unveiled groundbreaking new platform features to help content authors rapidly create and deploy new products – including advanced functionality that empowers publishers, corporations, and higher education institutions to create audience-specific digital and print content products from within a single workflow.
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GT platform enables content authors to create digital and print products from the same workflow.
According to a GT ROI study, it can take content authors more than 17 months to create and launch new print and digital products. The cost and complexity of the process is driven by the persistent use of inflexible print-first processes and legacy tools that inhibit digital design and lack automation. The GT platform transforms the way content is created – empowering content authors to create, reuse, and publish collaboratively to any print and digital product. The new features extend GT’s patented single-workflow functionality, enhance productivity, and help customers deliver content products at scale to millions of end users.
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“Organizations are under tremendous pressure to launch new content products rapidly. Legacy content management tools force authors to create products in different formats using disparate workflows, adding significant friction and slowing production cycles,” said Gjergj Demiraj, President and CEO, GT. “GT’s streamlined platform reduces the time it takes to deliver new products to market by more than half, providing a significant competitive advantage for our customers.”
