Acquisition Fortifies DV Brand Safety Solutions Globally
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. The transaction was completed as an all cash, all stock offer on 27 December 2018.
The Leiki acquisition further strengthens DV’s core global brand reputation capabilities, ensuring that brands advertising on the Internet are matched with appropriate and relevant content. Leiki’s semantic AI software engine provides high-definition analysis of any piece of text (e.g. complex news articles) or contextual video data. DoubleVerify uses content analysis data to protect brand reputation throughout the media transaction (pre- and post-bid) and to enable proactive contextual targeting of content aligned with a brand’s equity or target audience profile.
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The acquisition also brings a tenured team with specialized ontological expertise and deep relationships with brands and premium publishers internationally. Moreover, Leiki experts classify content in-language worldwide – helping DV address the brand reputation needs of its global customer base.
Commenting on the acquisition, Wayne Gattinella, DoubleVerify CEO, said:
“Leiki’s data-driven technology platform and advanced content classification expertise dovetail perfectly with DV’s global brand reputation offering – a core competency since our company’s inception over a decade ago. We are delighted to welcome the Leiki team – a uniquely talentedgroup that is expert in language ontology and content analysis.”
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Leiki CEO and Founder, Dr. Petrus Pennanen added:
“The entire Leiki team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class brand reputation solution. We are going to market with even stronger capabilities through close integration of Leiki’s semantic technology and expertise with DV’s industry-wide platform.”
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