Bloomreach’s new ‘Content Search’ feature applies the intelligent ranking capabilities found in ‘Product Search’ to brX for a unified search experience and an integrated commerce experience.
Bloomreach, the leader in commerce experience™, today announced ‘Content Search’, a new add-on for the Search module of the Bloomreach Experience Platform (brX). The new ‘Content Search’ feature applies the intelligent ranking capabilities found in ‘Product Search’ to brX for a unified search experience and an integrated commerce experience.
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Bloomreach brings its market-leading expertise in products and commerce to build a holistic customer journey. Content Search provide B2B and B2C manufacturers, distributors, brands and retailers with the ability to deliver an exceptional content and commerce experience and the ability to:
- Personalize content search to attract, educate and convert online customers
- Increase online customer engagement by helping online customers to find what they are looking for in a matter of seconds
- Lead online customers to a SKU number and prevent shoppers from getting lost to competitive products along the way
- Retain online customers and build brand loyalty as an online destination where visitors can explore and learn
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“Product and content search must be unified and tailored to the industry/vertical, persona, and use case/application of the individual to be truly effective,” said Arje Cahn, Chief Product Officer, Bloomreach. “And because merchandisers and site optimizers simply cannot scale to tens of thousands of products and millions of queries, content search functionality is crucial to helping users to discover content that is based on their online behavior.”
Bloomreach applies artificial intelligence (AI) to the search ranking via user behavior data that leverages the Bloomreach Pixel. It complements the Bloomreach ‘Relevance by Segment’ feature by giving Bloomreach customers a way to personalize site content to attract, educate and convert online customers.
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