Bidtellect, a leading content distribution demand-side platform for native advertising, announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.
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The underlying goals for Bidtellect’s platform additions were to leverage the company’s deep understanding of machine learning and move optimization and bidder technologies further ahead of all other buy-side platforms, while simultaneously implementing stronger privacy and safety integrations and modernizing the platform’s visual acuity and usability to better serve the needs of clients.
The move to Generation 5.0 has been overseen by Chief Technology Officer, Michael Conway. “I take pride in the fact that we have defined a new level of performance within our platform that has outperformed our competitors in almost every KPI and metric when compared through head-to-head tests by our clients,” said Conway.
Generation 5.0 is comprised of advancements in three main categories: Insights & Optimization, Usability, and Privacy.
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Insights & Optimization: Improve Decision-Making from Placement-Level to High-Level Strategy
Bidtellect’s optimization capabilities through its IntellibidTM suite of technologies are a key component to earning maximum ROI for advertisers and informing strategic campaign decisions.
Bidtellect’s additions to its industry-leading optimization capabilities raise the bar in both performance and scope of offerings. The release of several additional goal types including advanced video goals, integrated offerings to support dynamic creative optimization, and the ability to simultaneously optimize to multiple goal types, provides clients with a DSP solution that exceeds performance expectations.
To further support optimization goals and offer deeper insights for its clients, Bidtellect has released several new transparency and advanced analytics features. These not only inform real-time campaign optimization but provide deeper insights into campaign performance, making it easy to make intelligent adjustments to campaigns. Bidtellect has added the ability for users to create their own reporting based on all available dimensions important to the clients’ objectives, as well as improved Geo and page URL reporting for complete transparency into delivery.
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