Browsing Category
Sales & Marketing
Bombay Sour Hires Online Video Pioneer as Chief Content Officer to Build a Programming Strategy for…
Blockchain-based entertainment start-up Bombay Sour strengthens its leadership team with the addition of Steve Carey as Chief Content Officer.
"Steve's vast experience of…
Read More...
Read More...
Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing
By using Connecto's AI-driven Conversational Marketing automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time across a wide…
Read More...
Read More...
Yext Survey Reveals Growing Rise of Use Voice Search for Insurance Sales
The Yext-commissioned survey polled 1,000 adults in the US who have independently conducted research into the role of voice search and voice assistants for insurance companies or…
Read More...
Read More...
Oath Debuts Extended Reality (XR) Ad Experiences at Cannes Lions
Oath, a Verizon (NYSE, Nasdaq: VZ) subsidiary, kicks off Cannes today with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences.
Read More...
Read More...
Interactive Podcasting Platform Saycaster is ‘First of Its Kind’, Launches to Public…
Los Angeles-based podcasting platform Saycaster has opened up their beta site to the public after a successful private launch with an intimate group of local podcasters.
Read More...
Read More...
Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic…
Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition…
Read More...
Read More...
Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand…
Today, Nielsen and FreeWheel, A Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory.
Read More...
Read More...
Hortonworks and Google Cloud Expand Partnership to Accelerate Big Data Analytics in the Cloud
Hortonworks Data Platform and Hortonworks DataFlow Further Optimized for Google Cloud Platform for Big Data Analytics and Streaming Workloads
Hortonworks, Inc., a leading provider of…
Read More...
Read More...
BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising
New research by Kantar Millward Brown using BrandZ data shows how creativity, disruption and great advertising combined boost brand value by as much as 265%
Read More...
Read More...
Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem; New Blockchain…
Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the…
Read More...
Read More...