Buyer Insights

While the role of the typical B2B marketing and salesperson evolves to meet the changes of today’s market dynamics, there will also be a need to invest in the right processes and…
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  2020 has been an eventful year, especially more so for the B2B tech marketplace: Nicole Kealey, Chief Strategy Officer at Alida joins us to share a few top trends that shaped this…
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In a remote-first selling approach, how can sales leaders and sales teams ensure they have the right understanding of their clients and prospects to drive results? Howard Luks,…
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Demand Gen as well as marketing and sales teams are not new to the concept of prioritizing leads based on certain specific parameters and lead scores. In order to avoid the age-old…
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One in five marketers rated boring or unengaging content as a top pain point when researching a purchasing decision, yet only 5% of buyers agree Despite a majority of…
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Brainshark, Inc., the leading platform for data-driven sales enablement and readiness, today announced the winners of the 2020 SHARKIE Awards. This annual program recognizes outstanding…
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Boston Consulting Group (BCG) was named a Leader by independent research firm Forrester Research in a new report titled The Forrester Wave™: Digital Business Transformation Services, Q4…
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Proofpoint, Inc. (NASDAQ: PFPT), a leading cybersecurity and compliance company, today announced that it has been named the winner of the “Overall Enterprise Email Security Solution …
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IdeaScale - leading innovation management platform for the enterprise and government - is pleased to announce the hiring of Laszlo Gyorffy as Vice President of Global Services who will…
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Unbound Commerce is pleased announce the launch of a new business to business purchasing app for Crazy Train, a top wholesaler of boutique western wear. Apps were built and launched for…
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