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Buyer Insights
HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the…
HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, today announced a new release of its HG Data app on Salesforce AppExchange,…
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B2B Software Brands Must Empower Channel Partners and Deliver Seamless Customer Experiences to…
Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced the results of a commissioned research study, which evaluated reseller channel partner…
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Data Is the New Oil: Harness More to Create More in the Value Chain
Bertram Schulte, Chief Digital Officer at SAP points out offering a customer data management platform based on consent-driven profile information to establish trust and loyalty as one…
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Merkle Launches Loyalty Outlook 2018
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has released Loyalty Outlook 2018, a collection of articles with a comprehensive view of the…
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Clarabridge Named a Leader In AI-Based Text Analytics
Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced it has been named a Leader in the Forrester…
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Cleanshelf’s SaaS Spending Control and Optimization Platform Adds Cross-Department Support
Cleanshelf Inc., a leading SaaS spending control and optimization platform, today announced the launch of functionality designed to help organizations better track, optimize and…
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National Media Publisher Pivots Business Model to Deliver Greater Customer Value
Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding…
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With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set
In this interview, Julie Thomas, President and CEO at ValueSelling Framework predicts the role of AI for Sales and how should sales teams demonstrate technical literacy in this area.
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IRI Announces Enhancements to IRI Verified Audiences
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to…
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4imprint Releases 2018 Trade Show Sales Survey eBook
Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a…
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