Buyer Insights

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional…
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Dynata, a global leader in first-party data and data services, has released its first Dynata Global Trends Report, which benchmarks behaviors and sentiments of people worldwide based on…
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Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal…
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Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo…
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Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This…
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SVP, Data and Insights Joins Company's Fast-Growing, Impressive Leadership Team Suzy, a leading consumer insights platform that provides "actionable insights at the speed of…
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Acquisition fast-tracks McDonald's digital transformation    McDonald's Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald's will acquire Dynamic…
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Certain Signal allows marketers to unleash true power of event data with hyper-personalized attendee engagement at scale Certain, an industry leader in enterprise event automation,…
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Oracle Change Agents of Finance Awards spotlight organizations using innovative technology to transform finance operations and drive business growth To celebrate organizations and…
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Oracle SCM Excellence Awards spotlight organizations and leaders using innovative technologies to digitize supply chain operations and drive business success To highlight the…
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