Buyer Insights

TransUnion announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive…
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PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index…
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Circles.Life deploys Oracle to monetize digital telco and lifestyle services Asia's first fully digital telco, Circles.Life is working with Oracle to give power back to the customers…
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Vindicia helps leading antivirus software company increase revenue by over $2 million Vindicia, an Amdocs company  and a leader in business-to-consumer digital services monetization,…
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Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never…
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TV social audience growth up 16% in Q1 2019, Social engagement up 6% for TV industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019…
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Survey of large organizations shows CDP uptake now exceeds 50% More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200…
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The acquisition means Medallia will address the full spectrum of B2C and B2B Customer Experience management Medallia, Inc., the global leader in customer experience management,…
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Hiver, a leading provider of email collaboration solution for teams, announced that G2 Crowd has ranked the company a leader in its spring 2019 reports for Email Software. Hiver has…
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Consumers see a near-term benefit from 5G, as they look forward to the technology providing relief from urban network congestion, and to bring more home broadband choices Ericsson…
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