Native & Programmatic Advertising

Patrick Gildea joins as Chief Financial Officer; Ben Plomion appointed Chief Growth Officer; Adam Schenkel & Travis O’Neill promoted to Senior Vice President roles GumGum, Inc.,…
Read More...

Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits The number of UK households…
Read More...

Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms The growth of M&A activity in the ‘platform economy’ and in…
Read More...

Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, the leader in…
Read More...

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video…
Read More...

Overall streaming surges 130% despite ad delivery challenges; Roku again dominates connected TV viewing with 43% share; live outdoes video on demand in quality Global streaming media…
Read More...

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits…
Read More...

Canela Media, a leading digital media technology company, announced it will serve as the exclusive advertising and sales representation for the biggest Hispanic-focused web properties…
Read More...

Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising Giant Media, the leading provider of contextually relevant…
Read More...

New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, digital streaming services are set to rapidly take…
Read More...