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Native & Programmatic Advertising
Mobvista Reports Adjusted Net Profit Growth of 65% in H1
Mobvista Inc. announced its financial results for the six months ended June 30, 2019. Revenues were $USD 225.1 million - an increase of 22% over the same period in 2018, when revenues…
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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-Of-Home Advertising
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads
IRI, a global leader in innovative solutions and services for consumer, retail…
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MuleSoft Unveils Government Cloud – FedRAMP Authorized Solution that Brings Together iPaaS and Full…
With FedRAMP Authorization, Government Agencies Can Leverage Anypoint Platform to Accelerate Project Delivery and Reduce Costs by Managing Integrations and APIs from a Unified, Secure…
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YouTube Reveals The Top Six second Ads from the Past Year
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s the battle of the FMCG brands, with Doritos, Papa John’s…
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Hyperlocal marketing, for e-commerce?
Davines and Hyperlocology prove the model for success
How exactly does hyperlocal advertising and e-commerce work together? After all, hyperlocal advertising traditionally leverages…
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Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution
LiveRamp the trusted platform for accessible and meaningful data, today announced a…
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ViralGains Odyssey Gives Customers a Voice in Advertising
New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior
ViralGains, the leader in intelligent ad journey orchestration, announced the…
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Nitro Circus Launches New Channel on OTT Platform, Joins New Generation of Companies Bringing TV to…
Joining the new wave of companies bringing their content to OTT platforms, Nitro Circus is using Unreel to launch their new brandchannel, Epic Makes Misses & Mayhem, as an AVOD…
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Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns
Fortune 500 companies use Wrapify to reach target audiences and deliver measurable, actionable analytics, proving out-of-home campaign effectiveness
Wrapify, the performance-driven ad…
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Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions
Chocolate Premium is an invite-only platform connecting premium brands with premium video supply in a fraud-free ecosystem with 80%+ viewability rate
Chocolate, a global leader in…
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