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Native & Programmatic Advertising
OOH Advertising Trade Association, Geopath, Launches New Methodology
Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats
Geopath, the not-for-profit…
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MediaMath Commits To 100 Percent Accountable & Addressable Digital Media Supply Chain By End Of…
Announces Source by Mediamath: Delivers Full Transparency, Modernized Commercial Terms, and Supply Chain Tech Standards
MediaMath, acclaimed independent advertising technology…
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At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach
With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands While Autos Lag Behind in Adoption of…
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MiQ Announces New Suite of Analytics Solutions to Generate Insights and Drive Real Business Growth
Incremental Lift, the First Solution Available Within the Miq Measure Suite, Will Help Make Measurement More Actionable and Intuitive Through Incrementality and Optimization
MiQ, the…
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MediaRadar Launches Trade Show Sales Intelligence Solution to Maximize Sponsorship & Exhibitor…
Mediaradar’s Newest Solution AIMS to Improve Prospecting, Helping Sales Teams to Achieve Better Overall Business Outcomes
MediaRadar, the leading advertising intelligence and sales…
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SITO Mobile Receives New Streaming Patent
Early Priority Date Predates All Current Streaming Solutions
SITO Mobile Ltd., an insights-driven Consumer Behavior and Location Sciences company, through its subsidiary, Single Touch…
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AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings Into a…
Increasing Monetization Options for Developers & Measurement Options for Advertisers
AdColony, the mobile performance marketplace, is pleased to announce it has publicly released…
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DeepIntent Achieves The Industry’s First True 1:1 Marketing Solution For Healthcare And…
Marketmatch for Advertisers Provides a Single End-To-End Programmatic Advertising Platform to Identify and Target Healthcare Providers
Until now, healthcare marketers relied on…
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Outbrain Integrates with Google Display & Video 360 To Strengthen Programmatic Offerings
Powered Through Bidswitch, Outbrain Will Provide Marketers with Solutions to Scale Their Native Strategy, Programmatically
Outbrain, the world’s leading discovery and native…
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PubMatic Drives Extended Reality Advertising Through Partnership with Admix
Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games…
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